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Essays 151 - 180

The Tootsie Roll Co. and Microsoft

through change. While the firm has also been through ups and downs, it has fared well. In evaluating this case in respect to the...

Southwest Airlines and the 'Secrets' of its Phenomenal Success

to positive attitude that applicants already possessed. "We draft great attitudes. If you dont have a good attitude, we dont want...

2 Companies and Marketing

Product - or collective features - needs to consist of what the customer wants and expects from an ocean cruise. In efforts...

Mini Cooper by BMW

products also needs to be positive Mergy, 2002). There are many models for the maximisation of resources, from the resource based...

Intersect Investment Case Study

one sales manager is proud that they have cut the sales call time by 5% and increased sales levels. The same attitude is also seen...

HRM Annotated Bibliography

have created a framework in which practitioners can "develop innovative instruments to measure the relationship among" human resou...

Return on Quality

This 4 page paper looks at the way investment in quality can have the potential for a positive return on investment. A range of in...

Research Design and Methodology

For this research we want to gather data which we can compare and describe the needs and as such quantitative data is the better a...

AutoZone, Inc.

to its commercial markets. It offers a "commercial sales program that provides commercial credit, and delivery of parts and other...

Tourism, Hospitality and Customer Relationship Management

In meeting customer needs, many industries have moved to customer relationship management. This paper examines CRM, what has made ...

Tobacco and Customer Satisfaction Critical Evaluation

In seven pages this research paper evaluates the tobacco industry in terms of customer satisfaction. Twenty sources are cited in ...

Australia's Ansett Airlines

In five pages the airline named after Australian founder Reginald Myles Ansett is discussed within the context of its steadfast co...

Two B2C eCommerce Websites Compared

In five pages http://www.eddiebauer.com and http://www.sundancecatalog.com are compared in terms of eCommerce Internet shopping wi...

Customer Understanding and Information for Commercial Purposes

company of System Management Software, Inc. (SMSI), and is an indication of the way in which it was the internal development that ...

Dental Practice Quality Management

Although quality approaches to management have been around since the mid-20th century, its been since the 1980s that TQM has foun...

Business Intelligence Competitive Tool of Data Mining

"junk" from the system before uploading the data and implementing a data mining tool. PNC Bank Corp. is used as an example of a ...

Charter One Bank's and Bank of America's Online Banking

Current Business Focus As stated, Bank of America and Charter One Bank pursue very...

Roche Diagnostics 'Customer Delight' Achievement

The very nature of the environment in which Roche products are used dictates that Roche products must be free of defects. One of ...

Shipping Operations and Operations Management Objectives

developed for this purpose is the transponder, also referred to as a Dedicated Short Range Communication (DSRC) system (Kelley, 20...

California Automobile Insurance Carriers Compared

In five pages five California carriers are compared mainly in terms of customer satisfaction with claims being one of the many are...

Companies and Their Unique Methods of Customer Relations Management

In twenty five pages the Customer Relationship Management efforts of Webvan.com, Dickssupermarkets.com, HomeGrocer.com, Amazon.com...

Business Budgets and How They Can Be Used Strategically

In six pages this paper examines strategic organizational considerations with regards to budgets in order to produce customer sati...

Health Care's Future and Managed Care

of those hospitals in a managed care contract consider joint billing to be important. Only nine percent place importance on group...

Competition, Customer Satisfaction, and Utility Deregulation

transparency. Critics of the utility superpowers have generally complained that utilities exploit consumers and create an un-leve...

Managing a Company's Branding

The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa...

A Comparative Analysis of Two Marketing Articles

A paper consisting of five pages compares two marketing articles that examine the issue of customer satisfaction with one discussi...

Customer Interaction

In four pages this paper examines the importance of customer relations and satisfaction to a business. Four sources are cited in ...

Volkswagen Marketing Audit

This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...

Customer Satisfaction Evaluation

In fifteen pages this research paper considers the importance of customer satisfaction and the importance of its evaluation. Eigh...

Business Success and the Role of Customer Satisfaction

In four pages customer surveys and marketing trends are employed in a consideration important securing customer relationships are ...