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Essays 271 - 300

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Market Research Proposal for A Starbucks Fruit Juice Drink

times. As the firm has a core competence in beverages it is logical that if the firm is looking at renewing and increasing sales b...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

FOOD OPERATIONS AND BEVERAGE IMPORTANCE

little more for premium drinks (Nations Restaurant News, 2000). This is the case for alcoholic drinks, but it can also apply to so...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Comparative Analysis of 2 Government Agency Websites

provide very recent information and its latest press release is dated December 19, 2001. The press release involves a campaign des...

Food and Beverage Policies and Purchasing Practices

In eight pages this paper discusses policies and purchasing practices of restaurants and hotels as they pertain to beverages and f...

History and Uses of Sugar Cane

to the southern states by other colonialist, those from Holland. These Dutch colonialists had learnt how to grow sugar can in Braz...

Brewing Beer at Home

alcohol and carbon dioxide. * Water. Tap or bottled water is fine. (Rocky Mountain spring water is not required.) * Corn Sugar. ...

V and V Case Study Analysis

has been many health benefits spouted regarding wine. Studies do show that drinking alcohol is healthier than not drinking at all,...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

SWOT Analysis of Diageo PLC

business. * As of 2001, there were significant signs that the firm was serious about the drinks industry and would complete the Se...

Atlantico and River Beverages Accounting

they bear responsibility for the budget advice they produce. The division manager reviews this budget but cannot make changes, ma...

Budgeting Accounting Questions

areas with local management working together to meet the required budgets with cost cutting and planning and each department ends ...

Self-Regulation Within the Liquor Industry

out above its competitors. There is no law in the land that can prohibit advertisers from portraying their products in the most a...

Food and Beverage Management and Operation Performance Monitoring

Food cost is perhaps one of the most important expenditures a restaurant manager can pay attention to because it is typically the ...

Japan's Violation of the GATT Agreement

sale. The matter under dispute relates to Japans treatment of foreign goods after they have been accepted for trade and have ente...

CORPORATE CITIZENSHIP AND HBAND

Focuses on how HBAND, a fictitious beverage company, can become a good corporate citizen. There are 3 sources listed in the biblio...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Keeping the Fetus Healthy

This essay explores the dangers of drugs, smoking, and drinking alcoholic beverages during pregnancy. There are five sources liste...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

TGI Friday's and the Food and Beverage Industry

beverage operations, seen with firms such as McDonalds, Burger King and other restaurant chains and hotel chains (Mintzberg et al,...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...