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Essays 211 - 240

Compact Cars' Marketing

In seven pages this paper examines compact cars in a consideration of market shares, promotions, brand management, and various mar...

Managing Diversity in 21st Century Comapnies

Diversity has become a buzzword in American corporations. This research paper eyes creativity, leadership characteristics, policie...

Sponsorship of Corporate Golf Tournaments

In eight pages the practice of corporations sponsoring golf tournaments is examined in terms of who receives the greater benefits,...

Ever Ready Batteries Marketing Strategies

In twenty one pages this paper examines long term marketing strategies that would enable Ever Ready to retain its battery market s...

Corporate Bond Markets and the Euro's Impact

have found their margins from intentional trading have been drastically reduced with the lack of need for hedging and the increase...

Max De Pree's Leadership Jazz

pull up a chair. De Pree correlates the skills of a jazz musician: improvisation, innovation, freedom, and inspiration, with wo...

Overview of the Drug Prevacid

In ten pages Prevacid is discussed in a drug overview that includes its strategic marketing, promotion, distribution, pricing, and...

1930s' Banking Crisis

In eight pages this paper discusses the 1930s' banking crisis and how it led to the Federal Deposit Insurance Corporation creation...

Debate on the Necessity of IAS

however, is based more on general principles, which force auditors to comply with the spirit of the law, rather than the letter of...

Business and Ethics

sound business decisions. For example, when the pharmaceutical corporation Merck discovered that they could research and develop ...

Contemporary World and the Importance of Marketing

In fourteen pages this research paper assesses the significance of marketing in the contemporary business world in a consideration...

Dell Computer's Corporate History

Dell had reached the opportunity to go public, which occurred in 1988. It was during that year that Dell had as many as six hundr...

Australia's Lend Lease Corporation

million 38 xix. Operating profit before tax (Answer in dollars; making sure to provide the unit of measurement (millions; 000s) A...

International Market Expansion

for succeeding are offered. The essay concludes with a summary. Examples: Companies Who Successfully Expanded Internationally W...

Change Management and the Fictitious Ryanair Corporation

section to Ryanairs need for change. Though we dont know much about Ryanair, we can be general enough so that this "change paper" ...

Overview of Hilton Hotels

With this information on hand, we can answer some of the questions posed above. First, well address the segmentation and brand str...

Case Study of the Stryker Corporation

were fiercely protected and licensed, but information shared with doctors. The trust levels were enhanced, which in turn created a...

Financial Analysis of Target Corp.

* Cost of sales basically tells us how much money is being invested into selling goods and services through Target. During 2002, ...

Marketing and Communications

Proctor and Gamble pharmaceuticals are a lively division. This is a company where it was once the role of the sales representative...

The Last Thirty Years and the Global Economy

(EuroRegion Network). It was in December 1991 that the Maastricht European Council reached the agreement about the Treaty establis...

Analysis of Conference Hotel

This paper reports a specific case of a hotel that wants to increase their Thursday night corporate guests. Research revealed the ...

Plan for The Custom Woodworking Company

and increase capacity while decreasing costs. The project will be considered a success if it is completed on time, in budget and t...

History of Aging

has long been recognized that people do not age at the same rate. In early modern Europe, the period during which a person is cons...

MARKETING - ESSAY QUESTIONS

a New Era orientation. The value it creates for the customer is more than in the coffee cup, but rather, the ability for the custo...

Tambrands; Marketing Case Study

and it may be argued that Procter & Gamble did not understand their market and the way make be developed in the same way. Prior to...

International Expansion

consider various risks. Transaction exposure risk is described as the risk associated with the cost and revenue in terms of a chan...

AMC Case Study

with a longer term commitment that sat. This does not needs to create a culture clash, but it would enable between communication c...

Marketing Communication Plan for Launching a Hair Gel

The first mover advantage is the advantage attained when a new product is brought on the market. There is a small window...

Harland Case Study

benefits, the economies of scale and a guarantee of consistency are two of the principle attractions (Levitt, 1983). This will res...

Cima Marketing Case Study

has only a small level of growth and the increase in competition is making growth difficult. The market for the weekender products...