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Essays 301 - 330

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

The Operations Managers’ need for Awareness of Changing Markets

adding value. The way in which the products and services are developed and the way fashions and sales of products, or serv...

Collecting and Using Marketing Data; The Case of Tesco

years is so valuable that Tesco has bought out the IT compnay that used electronic data transfer to collect and analysis the data....

Kerry Group plc - Case Study

dairy farmers in County Kerry, Ireland in 1974. It began under the name of the Kerry Co-operative Creameries. The farmers involved...

Information Systems and Information Technology: Still Providing a Competitive Advantage?

on the manufacturing sector. There, the author says, the "competitive advantage is provided by integrated information systems" (T...

Database Management and Use

the past has been a repository of past events, a record of organizational history in several areas. "But these days we expect mor...

Organizational Assessment and Diagnosis

Examination of the effect of organizational structure on the firms ability to function efficiently * Diversity of the workforce ...

Applying Concepts for Future Benefit

price down again. The key for a business is to benefit from a time where there is the access of demand over supply is to be one of...

Coors Brewery Case Study

substitute products (or services), and the power of purchasers and suppliers. Porter does not see these external factors as workin...

Marketing Communications and the Selling of Financial Services

or something better is seen to come along that the customer may lapse the product. As there are not the sales of an actual physi...

Four Seasons' Environment and Strategy

has no legal obligation to make its financial records public. Heinrich (2007), however, lists the companys one-year total return ...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Why an Employer Should Create a Tuition Reimbursement Program

be grateful to their employer for the benefit and also, might want to stay at least until they complete their schooling. Of course...

Starbucks; Challenges in 2002

sales and created loyalty in the customers (Kotler, 2003). Question 2 The problem Starbucks were facing in declining customer s...

Technology Ideas

in the US in 2005 there was a record year, a total of 409,532 patent applications were filed and 165,485 patents were issued, this...

Funding Requests

for Educators, n.d.). An example can be studying the effect of greater parental involvement on the educational outcomes of specia...

Z-Wing Case Study

it should also be noted that there are nationalistic issues being brought to bear, as some politicians do not want to see the cont...

Yahoo! Value Chain Analysis

The company identifies five categories of service: "Marketplace; Information and Entertainment; Communications, Communities and Fr...

Islamic Banking

literature concerning the way in which Islamic law could be satisfied with the creation of an Islamic banking system was exhilarat...

Xerox Case Study

was in difficulties. This gave an effective reason for the change to take place and meant one of the main barriers to change was o...

BOEING & AIRBUS JUMBOLINERS ARE SUPER PROBLEMS

In this day and age of globalization and international trading, the airline looms as a massive symbol. Given its importance in bri...

Tate & Lyle Case Study

the rule ingredients. Vertical integration gives a higher degree of control over the way in which the processes take place and als...

Porter's 5 Forces Analysis & Value Chain - Retail Industry

companies. 3. Substitutes Products. Is it possible for a substitute product to capture the market? While it is always possible tha...

The Pharmaceutical Industry

obtained from economies of scope and scale had been a major driving factor behind the level of mergers and acquisitions which are ...

Zara Strategy

brand many only occupy a single place in the marketing mix matrix: a company cannot be seen as bargain basement as well as premium...

Analysis and Strategy Recommendation for the American Red Cross

both small and large disasters. The organization has 35,000 employees and half a million volunteers organized throughout 700 chapt...

Central Bark Dog Daycare Marketing Plan

meet the needs of most dogs and owners where there are special health or well being considerations, as long as the dogs are happy ...

Avon; Marketing Plan for ANEW Daily Resurfacing Cleanser

decade ago, but have since developed it further. Users of the new ANEW Daily Resurfacing Cleanser state that is a very gentle abra...

Has IBM Slipped into Mediocrity?

with the strategic alliance which was undertaken with Microsoft who provided the operating systems, DOS and then Windows at a late...

On Your Mark's First Annual Stockholder Report For Its' Stakeholders

In the coming years the firm will be pursuing an aggressive growth strategy to acquisitions and/or new products are likely to be s...