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Essays 61 - 90

How About Separation of Business and State?

Business Cycle One quality that all of the worlds leading economies share is that all have experienced trying times in the ...

Riordan Case Study

to survive. There have been a number of changes in the way that the company works as a result of seeking to compete in the chang...

Riordan Manufacturing Case Study

teams. The main problem of the current time appears to be that of motivation, or rather the absence of motivation. With a...

GAP Bank Analysis

In five pages this tutorial demonstrates GAP analysis calculations and explains the steps involved in calculating the duration gap...

A Toyota SWOT Analysis

In a paper consisting of five pages the SWOT analysis is applied to Toyota and the writer also includes discussions of research, d...

Electromation Inc. and the Dunlop Commission Report's Implications

In eight pages this paper examines the implications of the Dunlop Commission's 1995 report findings on Electromation Inc....

AMAZON AND ANALYSIS

those savings onto the consumer. The interesting concept about Amazons website is the ability to personalize. Once a custo...

APPLE COMPUTER INC. - AN ANALYSIS

an application for Rhapsody on the iPhone). There are also mp3 players that compete, most noticeably, Microsofts Zune. Furthermore...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Choices of Consumers and Branding

customer loyalty has lead to several phenomena. The brands, in terms of quality, will usually deliver what they promise, if this w...

Russian Standard - Vodka and Banking

Functional brand attributes which were communicated effectively to the customers incorporated these heritage aspects along with qu...

Da Vinci Furniture Marketing Case Study

different from its competitors, with unique characteristics (Morgan, 2009). This may be the result of the ways the product charact...

Examining the Brand Equity for Coke

The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though...

U.S. Immigration Limiting

on any further immigration. If this is not implemented and adhered to, he projects the United States population will top three hu...

Nike, Inc. Financial Analysis

In six pages this financial analysis of Nike includes an evaluation of its strengths and weaknesses, CAPM, financials, and stock ...

The Importance of Brand Loyalty

The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equit...

Analysis of an Article on Branding

The writer critiques the article Brands, Brand Management & The Brand Manager System by Low and Fullerton. The paper is four p...

The Importance of Brand Names

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

A Financial Analysis of Apple Computer, Inc.

In five pages this paper discusses company profitability through the maximizing of stock prices while minimizing risk and includes...

Albertson's Inc. Financial Analysis

In five pages a financial analysis of Albertson's is presented in a consideration of comparisons over a 3 year period along with a...

Agritope, Inc. Financial Analysis

In nine pages Agritope is examined in a financial analysis that considers shareholder equity returns, asset returns, interest cove...

Financial Analysis of SBC Communications Inc.

In eight pages a financial assessment of this telecommunications corporation that includes its past and present performance is pre...

Penn National Gaming, Inc. Financial Analysis

In twelve pages beta analysis and investment rate of return are considered in this financial analysis of Penn National. Eight sou...

Branding for Sony in the International Environment

they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...

The Branding of a New Range of Refrigeration Products

their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...

Brand Extensions

that using brand extensions may be a potentially lucrative strategy, and add value to the firm and the ground, but it is also poss...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Brand Strategies; Promoting Reebok in the International Market

the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...

The Importance of Branding

the competition is doing. One strategy for branding for example is attractive packaging. Packaging is always changing. Sometimes, ...