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Essays 181 - 210

Amazon and their Competition

as Chaffy (2007) notes most consumer will not usually visit any more than three web sites before choosing a supplier, identity wil...

Coca-Cola Marketing Mix

Coca-Cola developed a new formula for coke, which was not appreciated by the consumers. The company quickly reversed the decisions...

Gaining Customer Loyalty

and will often purchase a new product simply because of the brand. There are three primary models for branding: brand positioning;...

Gaming and Hilton Hotels

so much 1991 to 1994. This should not be surprising at all, however, as increased occupancy can be expected to follow a recession...

Starbuck's; What Can They Learn From Other Companies?

egg shells along with cappuccino. The company faced problems as the core products remains and the identity of McDonalds was firmly...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Creating a Brand

This 4 page paper looks at what is needed to create a brand, and uses the example of a university. The paper is written in bullet ...

The Ethics of Branding

bottom-line is increasingly affected by the quality, stature and worth of a companys brands. The loyalty of customers to brands, a...

Comparing Nike to Manchester United

what the actual value of the company is and deduct the physical asset. This can then be considered in terms of the actual amount, ...

The Military Policies Regarding the Use of Body Adornment

2002). If an Air Force member is found wearing an unauthorized or prohibited tattoo or brand, that member will have the tattoo or ...

WTO and Chiquita Brands

The very idea of guarding an industry to "help" it survive seems - superficially at least - to be a reasonable approach to the pre...

The American Wool Council and the National Cotton Council and Their Approach to Branding

The writer discusses the approaches taken to branding by the American Wool Council and the National Cotton Council, and reveals th...

Luxury and Louis Vuitton

In eight pages this paper discusses the shrinkage of product brands and considers the luxury associated with global brands like He...

Managing a Company's Branding

The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa...

Consumer Decisions and Influential Factors

In fifteen pages three areas are examined in regards to the factors that influence decisions consumers make and include choosing o...

Factors to Consider in Determining a Price Strategy for an Excusive Product

of disposable income will constraint the spending that can take place, especially on luxury or non essential items (Nellis and Par...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

St Vincent Case Study

managed healthcare companies. The hospitals have to provide the healthcare in a manner that meets their core values and standards ...

Lessons That May Help Smith Systems Consulting

et al, 2004). The plan did not go as expected as the firm over positioning itself, the marketing if the quality and the premium po...

A Case of Misrepresentation under Australian Law

if the misrepresentation was material to the contract, and whether it was meant to be an inducement to the contract, it also needs...

Harvard Case Study of Ford Pinto

subcompact models. Regulations existed for fuel economy and safety. Ford itself had concerns about the placement of the gas tank ...

Case Study: Flexsin, a Study in Outsourcing

are empowered to be imaginative and adapt to business circumstances. Adaptation to threats and daily operations is accomplished th...

Nursing Interventions and Case Study on Guillain Barre Syndrome

In ten pages this case study of an individual who after a gastrointestinal infection contracted GBS is presented along with a case...

Case Study Analyses in Business

Three case studies are explored, all relating to business issues. One case examines the tobacco industry, and the other cases addr...

Laparoscopic Cholecystectomy - Case Study

problems?] The pharmacology interventions target the patients different health conditions, such as high blood pressure and high c...

Investment Assessment Questions

would make sense that the risk premium will need to be higher, twice the risk cam be argued as twice the requires return, If this ...

Case Studies - Vivosonic, Inc. and Beck and Pollitzer

managers at a time where there is going to be uncertainty due to the change in ownership and management occurring at the same time...

Case Study, Benign Prostatic Hyperplasia Case

This case study analysis offers a thorough overview of Benign prostatic hyperplasia (BPH). The writer discusses the symptoms and s...

A Case Study of Dependency Exemptions in Cases of Joint Custody

of the person, relationship or member of the household, gross income, joint system, citizen/residency. The support test, a...

New Hospital Case Management System Project Management Case Study

into operation, it meets all the other requirements. The following reflects the costs involved in this project. * $450,000 is the...