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Essays 31 - 60

China Tea House Retailer Marketing

the teas background and uses, but still providing no discounts on it. It is merely one weeks featured tea in each of CTHs stores....

Evolving Market and Older Product Marketing

In eight pages this student supplied case study examines how an older product can be marketing amid evolving market conditions wit...

Retailer's Views on Supply Chain Management

In eight pages this paper examines Budweiser beer's manufacturer to consumer supply chain from the perspective of a retailer which...

Birth Defects and Vitamin A Overuse

In five pages this paper discusses how birth defects including those involving the cranial neural crest and retinal issues can be ...

3 British Retailers' Financial Comparison

Table 1 lists several ratios useful for comparing the three companies. Table 1. Selected Financial Ratios for Each Retailer Item...

A RETAILER’S BUSINESS COMMUNICATIONS REVISION

for employees means more days off for those same employees. As such, the communication could read as follows: "As you know,...

Student Case Study on Business and Personal Risks

The current competencies are research and development only. Selling this on has been limited with single purchasers. This means th...

General Motors' Global Expansion

In ten pages this research paper examines the international expansion efforts of GM. Eleven sources are cited in the bibliography...

NIKE AND INTERNATIONAL EXPANSION

former Chicago Bulls basketball player who continues to be a formidable draw. With its slogan of "Just Do It," Nike wants to take ...

Defining the West and Its History

by most, there are dilemmas that have surfaced as a result of the trek across the land. Further, it should be said that without th...

ECONOMIC INDICATORS AND ANALYSIS

Finally, the Federal Reserve interest rate is also examined when it comes to getting a loan. The rate is what the Fed...

International Expansion

consider various risks. Transaction exposure risk is described as the risk associated with the cost and revenue in terms of a chan...

Tylenol Marketing Mix - 4Ps

8-hour, gel caps, sinus, allergy, Tylenol PM and numerous other specific Tylenol products for different conditions. The company ha...

Expanding Global Supply Chains into New Markets

convergence. There are also other factors are work, increased costs of transportation and concerns regarding the damage of global ...

Avon's Transformation

and high touch" (Avon, The Net, And Glass Ceilings, 2006; p. 104) III. China will be a stand-alone business; North American and Eu...

Transferable Lessons for Retailers Interested in the Asian Markets

into the market, despite the poor factors which were present and the potential profits which were available. The slow expansion in...

Marketing and Management Case Study of The Limited Retailer

In five pages this paper presents a case study of The Limited retail chain in a consideration of its strategic marketing and manag...

Direct Marketing and Retailers

In ten pages this pape discusses the importance of direct marketing especially in terms of educational software but argues that br...

Traditional Chinese Medicine Marketing

In nine pages Good Health Hong Kong is examined in a discussion of marketing traditional Chinese medicines with market expansions ...

International Marketing Case Study of FASTI Company

In eight pages the Austrian FASTI company is examined in terms of Asian market expansion problems and opportunities with two speci...

Marketing Management of Singapore's Royal Sporting House

In ten pages this paper discusses RSH's marketing management as well as proposed Internet and new market expansion. Twelve source...

International Market Expansion

for succeeding are offered. The essay concludes with a summary. Examples: Companies Who Successfully Expanded Internationally W...

Why Marketing is a Wise Career Choice

(at the age of 38) for Wegmans Food Market, 2005s number one company on Fortunes "100 Best Companies to Work For" list, questions ...

Market Issues

off potential competition (Nellis and Parker, 2006). This provides some protection for new entrants, and it may be argued is likel...

Case Study of the Stryker Corporation

were fiercely protected and licensed, but information shared with doctors. The trust levels were enhanced, which in turn created a...

Issues of Global Marketing

which looks at the attractiveness of the market and on at the business position. The theory here is that the future success of a ...

Timotei© Marketing Plan for

has lost market share without making any changes aside from the package that consumers no longer recognize as being their old and ...

Tri Cities Furniture Automated Systems Business Proposal

Superficially, it may seem to be counterproductive to replace the existing computer, particularly when it never has performed to t...

Payless ShoeSource SWOT Analysis

purchase another pair of shoes. * Prices are amazingly low; $25 constitutes the upper price range regardless of style. * Payless i...

United Kingdom Sales of the X600 Mobile Telephone by Samsung

(Samsung, 2004). The telephone also has a number of features as well as the camera which is one of the fashionable items of ...