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Essays 61 - 90

Marketing Campaign of Sprint PCS

In eight pages this paper discusses the marketing strategy of Sprint PCS in comparison with its major competitors Vodafone Air Tou...

Companies Facing Antitrust Assessments

firm are not subject to the same competitive pressures as the post acquisition company would become the largest single wireless pr...

Hedging and Airline Profitability

be used for a number of reasons, Corman (1996) notes that there are potential benefits to managing Cash flow for some hedging prac...

Market Models and Market Structure

as regulation or price controls (Thompson, 1998). One of the best examples of this may be seen as an agricultural market...

Dakota National Air Case Study Analysis

a network security services company, these unwelcome security breaches have been a regular occurrence within industry and governme...

East Asia's Passenger Airline Industry

This is supported by investment in long-range A340-500 aircraft that were added to the fleet in February 2004 (SIA, 2004). In 2006...

The Management of Airlines in the American Airline Industry

job into its smallest pieces" and selecting the most qualified employees for the job and training them to do it (The evolution of ...

Perfect Competition and Other Market Structures

stall is selling carrots at a price below the others then it will be the stall that sells the most the rest of the other market st...

Applying Content of Articles on Marketing Regulations

Marketers should be aware of marketing regulations. This paper outlines the content of three articles concerning different aspects...

The Future Of Television Advertising

This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is...

Merck & Company

but was selected by the Board for his experience in the long-term care that appeared to be the next hurdle for the pharmaceutical ...

VIDEO GAME INDUSTRY - AN OVERVIEW

the 1977 launch of the Atari 2600 and its quaint two-dimensional game Pong, the demand really didnt take off until the late 1990s ...

JetBlue Case Study

months after the company started operations that the events of 9/11 took place which resulted in a major decrease of demand in the...

Proposal for a New Low-Cost Airline in Oman

Hours per route 13 Figure 2; Cost of fuel per journey 14 Figure 3; Cost of fuel per hour 14 Figure 4 Total flying hours for the fi...

Marketing Budget at Nike, Inc.

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

Strategic Analysis of Delta Airlines

be an air carrier with superior customer service that provides air transportation for passengers and cargo, utilizing low-cost car...

Books on Advertising and Marketing

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

Pure Competition and Monopoly as Industry Influences

their entrance will be completely blocked (Thompson, 1998). There will also be a high degree of asymmetry of information in this m...

Case Study of Alliance Brewery Group and ASIMCO

In twelve pages this student submitted case study involves the fit of Alliance's operational and competitive strategies, how Allia...

Styles of Leadership and Southwest Airlines

all senior level managers and executives are expected to get out in the field to talk with employees. Added to all of this,...

Strategy at Southwest Airlines

As management gurus were espousing customer satisfaction and approval as the end goals of all business activity at the height of t...

Homeland Security and the Unintended Consequences of their Polices and Practices

Any official policy or practice will have both intended and unintended consequences. This paper looks at some of the ways in which...

Marketing Case Study on British Airways

In thirty one pages this research paper presents a marketing case study of British Airways that focuses on the years since 1995 an...

A New Low Cost Airline

is useful in terms of the models, but it does not provide up to date information regarding the demands and patterns of demand as w...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Assessment of an IT Web Site

include a jobs section as well as a section containing white papers across a large number of different areas such as SOX complianc...

The Marketing Medium Choices for Apple

approach; it can be very expensive. The use of television advertising may also be difficult due to the high level of interference ...

Fiberglass Industry Competition

In six pages this paper discusses the fiberglass industry's competition and evaluates risks and strategic approaches with future i...

The Deregulation of the Air Cargo Industry

15 pages and 22 sources. This paper relates the process of airline deregulation, especially as it relates to the air cargo indust...