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Essays 91 - 120

Controversies Associated with Advertising's Role

Advertising's role in making or breaking a business is the focus of this paper consisting of six pages. Six sources are cited in ...

Qantas Early Development

Arthur Baird joined the pair - McMaster as a source of funding and a link to wealthy potential investors, Baird as aircraft mechan...

Pfizer Inc. Animal Health Products Case Study

poultry industry has been innovating in order to create more demand for its products. The poultry industry has been able to add va...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Advertising in the Airline Industry

made with children, especially young girls carrying teddy bears. The image that American Airlines is seeking to create in ...

U.S. Mutual Fund Industry and Competition

In two pages Porter's Five Forces of Competition is used to evaluate the performance and competition of the American mutual fund i...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Palm, Inc. Marketing Plan

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

NYC Health Club Proposal, The Six Moons Gym

the body to do it in style. Indeed, people of all ages, socioeconomic levels, and of both genders are flocking to health clubs to ...

AOL Time Warner, Disney and the Entertainment Industry

real barriers to entry. The use of licences in some segments and the power of the existing companies to limit entrance may be seen...

Market of Frozen Desserts

most countries, but if we look at the United States and remember that this is the largest economy in the world then it would make ...

U.S. Software and Software Consulting Industry

market of $221.9 billion, this indicates not only that it is the fastest growing sector of software sales, but also that the sales...

Italy's L'Oreal Elvive and the 4 P's

consumer demand in that area at the current time. This is not yet mature market, but it is maturing, The prevailing economic condi...

Advertising Markets and the Food Industry from a Sociological Perspective

or may not are becoming more diverse in the industry the concept of diversification is what is appealing to consumers (Franklin, 2...

Marketing and Competition Within The Managed Care Industry

This paper examines how economic issues such as supply and demand, consumerism, and competition affect marketing strategies for th...

U.S. and Europe Pharmaceutical Advertising

In thirty pages this report considers European and American approaches to pharmaceutical advertising in an examination of similari...

Market Position Analysis of PepsiCo

In five pages this paper discusses PepsiCo's market position in a management case study analysis which also includes industry comp...

Camera Industry and Market

In five pages this report examines US Eastman Kodak in this overview of the camera industry, its products, competition, and market...

Industry Position of Viacom

in keeping with their MTV and Nickolodeon roots, but Viacom also has acquired Blockbuster Video and Music, Paramount Studios and S...

Advertising and Creativity

impossible is now easy to achieve. Creativity, and changes in creative forces, is important to be recognized and understood. It i...

LA's House of Blues

In twenty one pages this paper examines the Los Angeles locale of the House of Blues chain in a consideration of industry performa...

Elements of Price Competition

upper hand when it comes to stabilizing the job market. This, according to Samuelson, is what has been primarily responsible for ...

Target Corporation Analysis

In a paper consisting of five pages the reinvention of the Target Corporation is examined in a discussion of logo display and 'che...

Independent Consulting Firm Marketing Plan

In seven pages a marketing plan for an independent consulting firm is considered in a discussion that includes competition, indust...

Victoria's Secret Marketing Strategies

In eight pages this paper examines the marketing strategies of Victoria's Secret and the surprising lack of competition in this lu...

An Article on Perfect Competition versus Market Power Reviewed

In three pages the market power and perfect competition industry structure forms are discussed and then applied to an article deta...

Luke Sullivan's Hey, Whipple, Squeeze This

and Congress members, and I think hed like to see his profession get some respect. (Sullivan, 2003). This is another reason for ...

Music and Sex

ad and an indirect effect on attitudes towards the brand (Jones, Stanaland and Gelb, 1998). Their own study revealed that women h...

Capital Structure of Ohio Casualty Corp

million1 this is made up of $4,336.7 debt and $1,426.4 in equity. This means that 77.3% of the company capital is debt and only 22...

“Marketing Is More Than Promotion, and Promotion Is More Than Advertising”

fever and as such this is a product which satisfies a need as well as a desire. The main thrust of the...