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Essays 181 - 210

Marketing Audit Planning

attributed to marketing efforts? * PEST analysis. This is assessment from the perspective of the political, economic, social and ...

Development and Strategic Plan of Able Corporation

the company does and how. Sources of information will be the published reports, internal communication, discussion with the manage...

How a Code of Ethics Might be Implemented in a Business Environment

philosophy there is much attention to ethics and ides about right and wrong. For example, there is something called the categorica...

Types Of Business Entities

sole proprietorships, the partners and the business are one in the same entity (Ohio Womens Business Resource Network, 2006). Gene...

Marketing Audit: FedEx Corporation

that can enhance profitability; and * Placing FedEx Kinkos under the famous FedEx light of innovation and creativity. Immed...

MCDONALD'S AND PRODUCT MATRIX

kids (this is why the Ronald McDonald charities were set up, too) (Spurlock, 2005). Along those lines, McDonalds other ta...

Fluor's Dedication to Integrity

there are other outside influences. In ethics of choice, Kantian philosophy dictates that intention or consequences can aff...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

MARKETING SEGMENTATION, MARKETING PLANNING AND A CRITICAL ANALYSIS

start, that it couldnt go up against the likes of IBM when it came to personal computers. Instead, Apple came out with its Macinto...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Automotive Market's Microeconomic Analysis

to decide to purchase a new car and commit to years of high payments when consumer confidence is low or when the households primar...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Analysis of the Market in 'Goblin Market' by Christina Rossetti

Christina Rossettis Goblin Market resides a number of points that are interconnected with one another, serving to bring the author...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Marketing Analysis for DuoLine Marketing

In five pages this fictitious company is the focus of a marketing analysis that includes a position statement, marketing statistic...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Mobil Corporation's Multicultural Diversity Management

In fifteen pages this research paper examines the relationship between Mobil Corporation and Mobil Equatorial Guinea Incorporated ...

CSX Corporation's Capital Structure

more favorable business results. Though Conrail was not as profitable as its competitors, neither was it in particularly ba...

Enron Corporation's Collapse

the Enron candidate bought Baileys campaign manager (How Enron Did Texas). Although Bailey did win, it was by an exceptionally na...

Solectron Corporation and Dell Computer Corporation

of services provided (Cutcliffe, 1996). At the same time, the brand that is outsourcing to Solectron does not want the buyer to kn...

Hussman Corporation's Five Year Business Plan Creation

In twelve pages this paper examines St. Louis, Missouri's Hussman Company in an overview of corporate strategy through the develop...

Management Style of Scana Corporation's Chief Executive Officer William B. Timmerman

In six pages this paper examines the leadership and style of management represented by William B. Timmerman, CEO of the Scana Corp...

Oracle Corporation's Directional Missteps

In seven pages a consideration of Oracle's position in 1990 is presented with a discussion of some of its corporate missteps with ...

Student Submitted Case Study on Wilmont Chemical Corporation's Accounting Strategy

the costs are accounted for the method will not provide what can be seen as an accurate or fair costing per item or centre, and as...

A Corporation's Adoption of Internet Technology

the level of competency -- that will exist at each individual location. It can be argued that computer design is only as technolo...

CAREER EDUCATION CORPORATION AND APOLLO GROUP: A COMPARISON OF BUSINESSES

University of Phoenix has undergone a variety of governmental inquiries in its business practices (Law, 2011). Some of these quest...

The Way Forward for Xerox

firm that had already made significant changes and had been more successful in integrating acquisitions. Xerox have not had a high...