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Essays 151 - 180

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Supply and Demand Influences on Price

Using the Malaysian sugar industry as an example, the writer demonstrates the way different influences will impact on both supply ...

The Pension Funds of Coca Cola and PepsiCo in 2009 and the Impact of IFRS on Reporting of Pension Funds

a qualified actuary, under IAS 19 this is recommended by not mandated. The calculation of the obligation is calculated in a slight...

Business Analysis of Coca-Cola Co.

ingrained in the culture of America and the world that one would be hard pressed to find someone who has not heard of the soda, le...

Coca Cola Out of the Slump

Smith, 2001). The finished beverages that bear the brand name of Coca-Cola are sold in more than 200 countries and, in fact, in th...

Coca Cola and Strategic Choice

In eleven pages this paper examines strategy in a consideration of Coca Cola from global, corporate, and business perspectives and...

Opportunities and Threats of Coca Cola

have seen advertising become so important within industry that many of the larger corporations now have advertising firms actually...

Budgeting, Cost in the Coca-Cola Company

ABC (activity based costing) and EVA (economic value added) concepts have caused changes in the Coca Cola Company's budgeting and ...

Supply and Demand for Coca-Cola Products

demand, this may be with less bought, or in the case of a product where there are numerous competitors and substitutes a shift to ...

Coke’s Green Initiative

consideration of where the facility would attract the most tourists, it is to be applauded because it could have been built on lan...

The Way Global Influences Impact on Organizational Structures and Processes in UK Firms

is a strict hierarchal power structure and power is delegated from the top of the hierarchy downwards with different levels of aut...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Pfizer Inc. Animal Health Products Case Study

poultry industry has been innovating in order to create more demand for its products. The poultry industry has been able to add va...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Fashion Research Paper on Interchangeable Pockets or Hoods

market compared to the older teenage market (Simpson et al, 1998). This is a trend that does not appear to be decreasing (Euromoni...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

The Impact of Global Branding in a Small Town

life! (Kotelr, 2003) In considering the different interpretation that may be given to a message, as well as the different e...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Marketing Case Study; Beauty Products (Singapore) Ltd and the S&S Skincare Range

but the skincare brands owned by the company are not demonstrating an increasing level of sales proportional to the market increas...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Market Segmentation's Influence

older teens are close to adulthood, and they can be expected to continue to buy many of the same brands that they bought as teens....

Australia's Investment Property Market and Macroeconomics

In looking at the impact of investment housing we have to look at the driving factors, what it has been that has made property suc...

The Use of Channel Marketing

nor are they going to share tricks of the trade with other distributors of the same company. Going back to our newspaper...

Global Acquisition Influences

this is the case, if there is a premium of 20% or 30% on the share value it becomes apparent how much higher the revenue streams w...

Global Markets for Wine and Its Influences

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

The Ethics of Marketing to Children

children are increasingly seen as a potential target market by marketers. The writer considers the potential ethical issues to mar...