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Essays 181 - 210

The Marketing Of Prescription Drugs

A five stage model looking at problem recognition, information search, evaluation of alternatives, purchase decision, and post- pu...

Influences in the Development of a Marketing Campaign

The writer looks at the scenario of a new health and fitness club that is looking at opening in the UK. The writer looks at differ...

Purchase Decisions and High and Low Involvement

as well as the physical need (Hooley et al, 1998). A product is rarely bought for what it is but for the need that it will satisfy...

Case Study for Caterpillar Inc.

employee had been employed with the company for 22 years. In 1982, however, the bubble began to burst. The world went into a ser...

Business and Consumer Sales and Marketing Differences

businesses and consumers, however, despite a potentially similar approach when deciding the way the markets may be approached, it ...

Magazine Fashion Content and Target Marketing

magazines, unlike the female fashion segment. Magazines such as Cosmopolitan and Essentials, both of which have a female target au...

Should Home Depot Expand into China?

of the company, which is increasing the return for investors? The idea of expanding into China is an international expansion st...

Online Customer Decision-making

stresses the importance of online integration between online marketing affiliates. When customers run into problems in brick-and-m...

Consumption

the supply chain and operates in a cycle of production, as one company does well, selling more goods, it will order more from othe...

Strategic Decisions at EBay

This 3 page paper looks at the way strategies and strategic decisions have been made at eBay and how the company competes. The pap...

Making a Personal Decision, the Decision-Making Process

This essay pertains to an important decision made by a student and the process that was used for arriving at this decision. Five p...

FEDERAL OPEN MARKET COMMITTEE AND PRICE STABILITY

Now, in theory, the FOMC, which meets eight times a year to examine the economy and to make decisions about how to keep it on an e...

Consumer Behavior

they have always purchased (Postrel, 2009). Consumers can no longer purchase a simple chocolate bar or a package of laundry deterg...

Technology Use and Alignment at Southwest Airlines

internal organization and relationship with employees has been a key part of delivering the service, which has included a number o...

Economic Planning for Larson

are competing with other firms that are likely to have local structures they are bringing in products manufactured in countries wh...

Third Cycle Investment Recommendation for Aquine

chance that the watch will pass the certification. This is a doubling of the chances of failure from 1 in 3 to 2 in 3, and as such...

Comparing Nieman Marcus and Marshall’s Customers

this tends to be more limited, The buyers appear to have gone into the shop with a more developed idea of what they are going to b...

Decision Making in Paradise - Part 2

facilitate the transfer of skills which often occurs with foreign direct investment. Weather is also a factor: located in ...

Executive Report on Business Expansion in East or Southeast Asia

In nine pages an executive report for a hypothetical company that is considering business expansion to East Asia or Southeast Asia...

Financial Challenges for Multinational Companies

financial stakeholders" (Lloyds, 2006). This is a god summary of many of the challenges that a company in the international enviro...

UK's Dixon's Retailer and the Implications of its Cessation of VCR Player Selling

drop (Dawtrey, 2002). The quality and functionality of DVDs as well as the falling cost increased their attractiveness, an...

Financing Questions for Cintas Corporation

and as well as this there was also an increase of $64 million short term debt, this was under the $300 million paper program that ...

Case Decision Making

this model, it is seen as being objective. However, it is possible that input data may be subjectively influences, the processes a...

Issues in Advertising

products that enhance social relationships); detached--independent and self-sufficient (inclined to buy products that appeal to in...

Human Service Workers and Ethical Decisions' Guidelines

someone in human services. After all, the most fundamental component of human services work is the fact that it is grounded in mor...

UK Financial Services and Marketing

In seven pages this paper examines the financial services' market in the United Kingdom in a consideration of purchase types, purc...

Leadership and Decisions According to the Vroom-Jago Decision Making Model

made (Evans, 2002). There are also several disadvantages to group decisions. Group decisions can be time consuming and many decisi...

Buying or Purchasing Products or Services Decisions

In seven pages this paper considers whether a marketing project should rely upon in house goods and services or purchase them else...

Marketing Case Study of Lancôme

In five pages this paper answers student posed questions pertaining to Lancôme in a consideration of decision making, sales ...