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Essays 241 - 270

Tourism and Environment in Australia

an increase in family vacations, and the need to address the requirements of children (Rickets, 1991). Finally, there has been ...

Tourism and Economics

the rates at which wages can increase. But this will make it hard for employees to keep staff, especially good staff who may be mo...

Research in Tourism and Leisure

words, "Heritage tourism reintroduces people to their cultural roots" (McKercher, Yo and du Cros, 2004, p. 539). Furthermore, cult...

Developed Countries and Tourism

the lack of infrastructure had also lead to civil unrest. However, many areas of Sri Lanka, Malaysia and the rest of Indonesia wer...

Greece's Tourism Policies

that is responsible for any bilateral agreements in this industry between Reece and other counties (Green, 2005, Europe Intelligen...

Questions on the Management of Tourism in Australia

An area such as the Yarra Valley possesses immense natural beauty as well as traditional, standard attractions and things to do th...

Trinidad and Tobago Tourism Branding Strategies

a countrys national export strategy, particularly in regards to developing and transition economies (Redefining tourism). Sources ...

Airline Industry and Globalization

Indeed, the fact that people are more readily able to travel into otherwise limited or inaccessible places has re-established tour...

Tourism and its Many Forms

In addition it comprises the third largest retail industry (Williams, 1996). In 1995 it was estimated that international tourist...

Tourist Industry of Europe and its Sociocultural Influences

such as historical places of interest and complimentary goods and services. This rise of the holiday abroad in Europe may have s...

The 9-11 Terrorism Attack and its Impact on Caribbean Tourism

and simple seemed to put more devastating pressure on the Caribbean. This is because the Caribbean is a destination of many Americ...

Toshiba Tablet PC

the markets within which its most commonly used" (p. 10). Toshiba Tablet PCs have the ability to store handwritten notes as searc...

Nail Clippers' Marketing

Delivery to wholesalers Determine marketing strategy <---- Contract advertising mediums <----...

Cattle Market and Marketing

that requires the largest amount of time spent with them. However, if we look at the way the marketing is taking place, with the v...

China Construction Industry

considered China, when joining the World Trade Organisation (WTO) declared itself as a developing nation, may be expected. The gro...

Low Cost Airline EasyJet

the next decade this is likely to increase to between 12% and 15% of all passenger traffic (BBC News, 2002, IATA, 1998). The ...

Marketing and Ericsson

not specially associated with individual products. There were different products sold in each country. The aim was to create an im...

Market Analysis of BOH Tea Company

different countries, but is best known it its home country. This is the dominant brand in the Malaysian tea market but it has had ...

Marketing Defined

100th package of Microsoft Word(r) certainly was not the $500 it sold for at retail in the early 1980s, but rather reflected the i...

Marketing Case Study of Ben and Jerry's

attracts publicity and will appeal to the market which values these types of activities, 7.5% of the pre tax profits are put to go...

Overview of Eurocurrencies

reduce the pressure that was being placed on the currency. The idea was that where forgoing investors or borrowers had the currenc...

The Use of Channel Marketing

nor are they going to share tricks of the trade with other distributors of the same company. Going back to our newspaper...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

Siemens AG Marketing Audit

The company and its subsidiaries employ 417,000 people in 192 countries (Cella, 2004). Ten of the companies worldwide businesses, ...

Global Setting and Small Business

may be good examples of how, in the past, companies would establish their home market, but then look to expand as a result of both...

Chinese Cosmetic Market Entry

the west, as such the company already has the product knowledge required to meet many of the market needs. The market is also on...

Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

Architecture and Marketing

while attracting the customer. Promotion, as we mentioned above, is letting the target market know about the product (or service) ...

U.S. Brands' Global Marketing Plan and Dominance

may or may not indicate that the US firms are best at branding. The commercial environment is increasingly competitive. There is...