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Essays 91 - 120

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Business Plan for a New Ethnic Restaurant

themselves can be communicated and embodied within the organizational culture. However, it is also an organization where there are...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Selling T-Shirts to China for the Beijing Olympics

although there have been many changes in the Chinese economy with the country joining the World Trade Organisation in 2000 (WTO, 2...

Australia's Auto Market

boost, 2008). Market Share Toyota held a 20.21 percent share of the Australian market in 2006 (The Australia Automotives Re...

Individual Church Marketing

for a number of reasons. Therefore, it requires those in administrative positions to think of St. X as a product and develop an ap...

Harvard Case Study on the Land Rover Discovery SUV

The Land Rover Discovery SUV The Land Rover became a part of life in the United Kingdom in the late 1940s. It was a high quality ...

Bicycles and the Concept of Globalization

the last century. Singer had presence in nearly every corner of the world, including some highly remote regions of Africa. ...

Marketing Strategies for Bristol Myers Squibb

In eight pages various corporate marketing strategies are explored in a report that discusses the company's shortcomings and succe...

Specific Population Targeting Proposal for Marketing Research

with far more factors than need, utility, or amusement. Complicated issues such as sexuality, status, and self-esteem are connect...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

'Trados' Translation Software Marketing

In five pages this report considers 'Trados' translation software and how to effectively market it to business in an examination o...

Three Books on Marketing Compared and Contrasted

and goes right to the heart of the matter. He asserts that advertising (todays author would probably say "marketing") is not "ente...

Global Business and the Market of China

In six pages this report discusses global business and marketing and the Chinese market in a consideration of advantages and disad...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

iPhone and Android Companies

The smart phone market is the primary one in which Apple and Google compete directly. Google gives its Android away while Apple ch...

High Blood Pressure Categlories Interventions

This essay explains and reports many issues related to this condition. The four categories related to diagnostic criteria are repo...

Reports on Medicare

Activities performed by the Department of Health and Human Services are discussed in comprehensive semiannual reports that are aut...

Advanced Report on Financial Markets in Australia

In fifteen pages the status of financial markets in Australia is further examined in terms of the environment in which it operates...

CSG Systems International Marketing Report

In ten pages this research paper discusses CSG Systems in an international marketing report that includes business history, produc...

Industry Report of Internet Computer Marketing in Europe

higher tech products, such as computers it may be argued that the potential market may be more attractive. Simply by the nature of...

Market Report for M and M Mars

range. However, to consider the market we need to look at the chocolate confectionary market as a while for the US to placer this ...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Williams Report of Australia and the Robens Report of Great Britain

In six pages these reports are contrasted and compared as they addressed industrial safety issues with the inadequacies of the Aus...

Electromation Inc. and the Dunlop Commission Report's Implications

In eight pages this paper examines the implications of the Dunlop Commission's 1995 report findings on Electromation Inc....

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...