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Essays 301 - 330

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

Advertising in the Chinese Market

this instance, it seems that the Chinese do respond to advertising, but it must be done in a certain way. While authors maintain t...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

MARKETING - A DEFINITION AND EXAMPLES

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

The Effects Of Genetic Engineering And Chemical Additives To Basic Food Production In The United States

demineralization two of the most important factors. Storing food has undergone significant modification due to the distance commo...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Diets: Choices, Healthier Lifestyle, Disease & Popularity

staple of ones regular diet, the body manifests the high sodium and fat, excess calories and empty carbohydrates in such negative ...

Choosing Organic Foods

BNF study was published; it found that "organically grown tomatoes are higher in levels of flavonoids" than those grown non-organi...

Beam Research Analysis

the use of focus groups and the asking of open questions, this has an advantage of giving in depth information, but there are also...

Why is BMW Having Problems Increasing Market Share?

share by appealing to a larger target market. Strategies have included the failed acquisition of Rover, which was subsequently sol...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

Marketing Research Study; Marketing Techniques Used by NBA Teams

where newspaper advertising and strategic planning had higher means. Therefore, although useful, the study was limited as it does ...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Brazil and U.S. Markets for Instant Coffee

In six pages this research paper examines the connection between the instant coffee markets of Brazil and the United States and al...

Marketing Case Study on British Airways

In thirty one pages this research paper presents a marketing case study of British Airways that focuses on the years since 1995 an...

UK Computer Service

In six pages a plan to market a small specialty software business is outlined and includes research, businsess to business conside...

Market Research and Answers to 2 Questions

In five pages questions on conducting market research and marketing differences between services and products are answered. Three...

Proposal for Internet Expansion of Chiropractic Office

by an alliance of 15 individual chiropractic offices in Northern California. The purpose of the proposal is to seek expansion f...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Analysis and History of the Dow Jones Industrial Average

One hundred fifty seven enterprises listed A shares and two companies issued convertible bonds which all had an aggregate capital-...