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Essays 91 - 120

Ready Meals Market in the UK

was worth ?3.5 billion in 2005 (Bradeley, 2006). The market can be divided into different segments, the main segment is that of ch...

Success of the Fast Food Conglomerate Sonic, Incorporated

In six pages a corporate analysis of the successful Sonic fast food chain is presented with recommendations to ensure future succe...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

A Case Study in Market Research

the identification assessment of potential target markets and preliminary data, qualitative research may be undertaken with a smal...

Mayo Clinic; Market Research Memo

to sell to the existing customers and to sell its existing products and services to new customers. With this strategy in mind mark...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

How Research is Used by a Distribution Company

generalized research which took place many years ago. In more recent years there has been research that can be seen as specificall...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Laws, Equity and Compensaiton/Sex Discrimination

place. Many of the guidelines for the state laws are similar to those imposed in the state of Maryland. In Maryland, the Civil Cod...

Western Culture and Greek Civilization's Impact

In fifteen pages this research paper examines Western culture in terms of the impact of ancient Greece regarding principles of dem...

Fine Arts of China and Japan

the Chinese cultural influence continued to increase. Efforts to compose poetry became quite popular and Tang poets such as Li Po,...

Employment Recruitment, Placement, Perceptions, and Research Studies

In nine pages this paper discusses job recruitment and placement in a consideration of current and future needs identification, re...

Time Management and Critical Care Nursing

achieved that the critical care nurse may address the bio-psycho-social implications of the event (Alfafara and Hedges, 1996). Fur...

Fine Arts/Washington State Standards

The book also explores drawing and painting techniques, as well as offering numerous examples of fine art. Fifteen lessons explo...

Article Review on Market Strategies and Marketing Research

researchers can help in terms of finding relationships when it comes to customer needs and wants (Matthyssens and Vandenbempt, 200...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

An Article on Breast Cancer Patients and Food Choices Critiqued

been the principal focus in current research (1997). Studies focusing on school children generally include a food preference compo...

Chronic Disease Causes Fat versus Calories

In an argumentative research paper that consists of five pages chronic disease and its relationship between total fat calories is ...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Graves Disease/Proposed Research

variety of immunologic features that are similar to autoimmune hypotheroidism, such as "high serum concentrations of antibodies ag...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Improving the Interaction Between Marketing and Sales and the Application in the Case of Fair Trade Chocolate; A Research Proposal

that appears to be in demand; there has been increasing awareness of fair trade issues; many firms have been able to develop a com...

Three Marketing Articles Evaluated

In six pages 3 consumer articles featured in 1998 and 1999 editions of Journal of Marketing Research, Journal of Consumer Research...

Market Research Designing

project such as this is a success there needs to be more in depth research which cannot be accommodated by quantitative methods. T...