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Essays 241 - 270

Market Segmentation's Influence

older teens are close to adulthood, and they can be expected to continue to buy many of the same brands that they bought as teens....

Siemens AG Marketing Audit

The company and its subsidiaries employ 417,000 people in 192 countries (Cella, 2004). Ten of the companies worldwide businesses, ...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

Small Business and the Marketing of Computer Services

In seven pages this paper examines small business in an assessment of end to end computer systems services marketing with marketin...

Marketing Analysis of Xerox Corporation

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...

Questions on Marketing Answered

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

Cadbury

chocolate, chewing gum and candy. They are competing with a number of other phones that have a range of interests and different ba...

Apple; Marketing and Organization

supported sale of the iMacs as the brand of Apple became a cult brand, where word of mouth also spread its popularity (Kotler, 200...

Choosing a Computer

programs at later stages in the course, such as for analysis of results from primary research. There is also the need to be able ...

An Overview of Tablet Computers

Tablet computers are becoming increasingly popular. The writer gives a broad overview of the technology, starting by defining the...

Investigating Computer Fraud

This paper discusses the field of computer forensics, what it is, what investigators do, detection tools, cyberslacking, chain of ...

Digital Investigations

Stenography detection, FRCP rules, chain of custody, dumb ideas in computer security, bots, botnet attacks, computer forensic spec...

The Necessity of Firewalls in the Information Age

any given companys entire computer system with the intent to destroy data is more than enough reason to augment security measures....

Forensics and Computer Crime

In eight pages computer forensic specialists are considered in a discussion of computer crime investigation that includes crime ty...

Computer Evolution from Mainframe to Distributed Systems

has been the most long-standing and still carries one of the worlds most recognizable names. Early History of the Industry...

HCI Practitioner Overview

In six pages usability testing and a practitioner of human computer interaction are discussed in this overview that includes histo...

Computers in Classrooms

To raise test scores? To make children computer-literate? 2. Which software is best used for the different objectives, for English...

Apple Case Study

the iTunes and ipod phenomenon. Obviously, Apple took the opportunity to get into the music business. While it is true that iPod ...

Injuries Related to Computer Work

How might one tell if a condition is work-related? In determining whether or not an MSD is related to work, it is important to exa...

AT&T and Strategy

plan of action and a practical application before success will be achieved. When looking at the way strategy seen in much e...

Computers Need More Than Just Virus Scanning Protection

a five month period. Over 823 new viruses and worms appeared in just the Third Quarter of 2003. The speed at which...

How Should Tesco Develop their United Kingdom and United States Markets?

over the last decade with the increased international presence, with 5,380 stores and 492,714 employees in the group operations an...

Article Review on Market Strategies and Marketing Research

researchers can help in terms of finding relationships when it comes to customer needs and wants (Matthyssens and Vandenbempt, 200...

Tracking Marketing Strategy and Integrated Marketing Communications

the bulk of the business. However, today the commercial market is more complex, consumers and business looking to buy goods and ...

Competitive Consumer Markets and One to One Internet Utilization Marketing Strategies

In sixty pages this paper discusses how the Internet is being incorporated into consumer markets that are especially competitive. ...

Marketing Strategies and PDA Marketing by SONIC

course, that was in the days before PDAs became popular. Still, Sonic could certainly take a leaf from Palms book and work toward ...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...