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Essays 151 - 180

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Lenders Criteria for Property Development Projects

When lenders look at a property development project there are a range of issues they will consider before making a loan. The crit...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

The Financial Performance of Popular Inc. 2006 to 2010

1893 and is the leading banking institution in Puerto Rico with a wide network of 193 braches as well as 637 automatic teller mach...

Strategy Models for Bank Frey

able to leverage position in terms of the protection it can provide for its clients. This is supported by a commitment to maintain...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

Hong Kong Disneyland Loan Syndication

and the operations as a result of the interest created by the loan (Esty and Kane, 2003). The actual shortfall in the financing w...

Regional Bank in Australia Case Study

management services (Bank of Queensland 2010). Another major alliance is with Citibank for credit cards (Bank of Queensland 2010)....

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

BBAC; Bank of Beirut and The Arab Countries

Banks and the association of the Lebanese banks (BBAC, 2008). The banks mission is "to understand the financial needs of its clie...

Product Development at Aqua Glass

in the mainstream market. Likely customers for the new product include: * Homeowners whose budgets do not extend to separate tubs...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

Analysis of ING’s Competitive Strategy

order to develop an understanding of their competitive advantages and the way in which those advantages have been gained and retai...

Bank of New York Company and Marketing

In seven pages the future marketing strategy of the Bank of New York Company, the oldest banking institution in the United States,...

Assessing HSBC's Marketing

What changes have occurred and how might those changes be attributed to marketing efforts? * PEST analysis. This is assessment fr...

AN OVERVIEW OF THE INTERNATIONAL BANKING ACT OF 1978

Act of 1978). Furthermore, the International Banking Act of 1978 applied both the Glass-Steagall Act of 1933 and the Bank ...

Economic Development and the Sudanese Banks

A proposal is presented for research to assess the roles of the banks along with the banking system in the economic development of...

Community Bank Marketing

strengths weaknesses. Banking is a necessary service for the ability to undertake any financial transaction. Banking is traditiona...

Political Sensitivity and Spatial Products

earths surface, triangulating time and distance between one satellite, a position on earth, and another satellite. Reliable cover...

Mexico's System of Banking

only domestic, todays banks are, for the most part, owned and operated by foreign concerns, which control assets through subsidiar...

Marketing and the 1990s' Banking Industry

and along with them are different levels of service. Much of the change that occurred, to make it all possible, really began duri...

HSBC Bank Global Strategy Assessment

or individual would have one or more bank accounts, but have them all at a single bank. It has been unusual for individuals to us...

Bank Comparison Analysis

they be considered rare. Charter One would be unlikely to make any such loan commitment, even if it had the assets available to d...

Review of Two Articles about Credit Unions

This 5 page paper discusses the possibility that a case before the Supreme Court could result in a tightening of the rules for mem...

Declining Customer Service and Bank Mergers

In five pages the Canadian banking system is used as the focus of this examination of how increased bank mergers have meant decrea...