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Essays 151 - 180

Determining a Future Strategy for Starbucks

fit as it also requires for products to be supplied at the lowest total cost of the product line this is relatively limited and st...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Relationships with Coffee Bean Growers

get bank loans but they need the money to pay their workers today. The line of credit and their new strategy to enter into three t...

Article Review: Coffee and Diabetes Risk

to reduce the likelihood of diabetes to some extent. Moreover, caffeine, often thought of as a harmful chemical, may well be the m...

A Questionnaire to Assess Customer Needs and Satisfaction

explanation, giving the reason for the survey; to assess the product and services needs of the customers visiting Java Coffee. The...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Tort Reform and HBO's Hot Coffee

had to undergo numerous skin grafts and almost died because McDonalds was serving coffee at absurdly high temperatures ("Synopsis,...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Supply Chain Analysis for Green Mountain Coffee Roasters (GMCR)

example the transportation to get the product in and out of the firm which include transport, labor, power and water needed in the...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

STAFFING ISSUES FOR A GOURMET COFFEE SHOP

Discusses human resources and staffing issues for a fictitious gourmet coffee shop in Washington, DC. There are 4 sources listed i...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Can The Coffee Trade be Fair on Farmers?

Coffee is a popular drink, with the industry worth billions of dollars. The trade relies on exports from developing nations. The ...

Coffee Fair Trade

There are two different but related topics explained in this essay. The paper begins by explaining Mills' concept of private troub...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

Business and Free Trade

a while, products all look alike and quality declines. Consumers will buy them or they will not; in any case producers are able t...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

The Application of Human Behavior Concepts at Starbucks

broken down into the smallest components which would acquire the issues give or training. This made the employees cheaper t...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

Corporate History and Mission Statements of Starbucks

to the organization. These principles address positive work environment; diversity; excellence; satisfied customers; social respo...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Strategic Communications at Starbucks

Starbucks mission statement is concise yet provides a "plumb line" against which to measure decisions. The statement reads, Estab...

Case Study Analysis of Starbucks

in general and Starbucks should do something to compete. That said, Starbucks has a loyal following, but it is not every coffee dr...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...