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Essays 121 - 150

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Theories on Workplace Motivation

In five pages this paper considers a fictitious beauty supply company in an application of various strategies on workplace motivat...

Forging a Committed and Motivated Workforce- An In-Depth Case Study

turnover rate of 22 to 33 percent per year. While it is not unusual for employee turnover to reach even 25 or 35 percent in a year...

Motivational Theories

power, who work towards organizational goals (McClellands Theory of Needs, 2007). While Maslows theory explains how individuals pu...

Xerox Case Study; The Move to Selling Solutions

This 5 page paper is based on a case study supplied by the student. Xerox need to move from a company supplying hardware to supply...

Approaches to Communication for Firms with Bad News

is chosen. Each may be considered individually. Over the years a number of companies have had to pursue a strategy allowing...

Leadership and Communication

opens up opportunities and challenges for commerce requires the input and support from a number of different professionals that ca...

Hybridity and the Literature of Singapore and Malaysia

Culturally-relevant literature generally reflects the foundations of the culture in which it was developed, often creating a view ...

Internal Influences On Consumer Behavior - Starbucks

Starbucks experience, a time to drink coffee, sit and read, listen to music, chat with others. But, it goes further. The busy cust...

Muslims, Jews, and Christians View of Abraham

In a paper consisting of six pages the contention that conflicts throughout the world cannot be blamed on Abraham's separation fro...

Genesis Chapter 22, Exegesis of Lines 1 through 19

In five pages most of Genesis' Chapter 22 is analyzed in order to determine Abraham's test significance. Five sources are cited i...

Abraham And Moses - Leadership Characteristics

(Friedman and Friedman, 2006). As an example, he was once sitting outside his tent on a very hot day, he saw three strangers and i...

"Mama Might Be Better Off Dead," A Book Review

This essay offers a book review of Linda K. Abraham's book "Mama Might Be Better Off Dead: The Failure of Urban of Urban Heath Car...

Identifying Information for Marketing and Hotel in Aqtau City, Kazakhstan

lower income groups. Overall, the GDP per capita in the country was only $8,200 in 2005 and 19% lived below the poverty line (CIA,...

Marketing Defined

100th package of Microsoft Word(r) certainly was not the $500 it sold for at retail in the early 1980s, but rather reflected the i...

Planning a New Product Launch

installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...

How And Why Pricing Affects Access

conditions may worsen and require treatment which will be more costly for the state or healthcare provider. This is unlikely to ha...

Marketing McBride

it was. The offices are not national and are located in regional areas, or there may only be a single office. This...

Kone Launch of the MonoSpace in Germany

marketing undertaken by the company as result in the greatest success within the Netherlands, it had the success of they may not w...

Central Bark Dog Daycare Marketing Plan

meet the needs of most dogs and owners where there are special health or well being considerations, as long as the dogs are happy ...

How International Brand Managers Need To Vary Their Marketing Strategies

which means that more positive responses that may be gained in the different areas where there is a strategy that allows for these...

The Ethics of Marketing to Children

children are increasingly seen as a potential target market by marketers. The writer considers the potential ethical issues to mar...

Marketing Case Study - Amber Inns in 2005

large industry but it is one that is highly fragmented. The structure of an industry can have a major impact on the way that the f...

Marketing Gourmet Food for the French Market

high quality service reflecting the positioning (Hooley et al, 2007). The market potential is very large, France is the largest ...

Enhancing Motivation

on the fact that each individual responds to different types of motivational efforts different. In fact, the same person may not b...

Compensation Planning - An Overview

planning. It necessitates a fine balance between a robust compensation package that will satisfy employees, inspire their loyalty,...

Coca Cola's Marketing Audit

of 2005 (US: Coke lowers earnings and sales expectations, 2004). All of Coca-Colas "numbers" - current ratio, earnings per share,...