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Essays 271 - 300

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Business Contract Law - Case Study

per unit. The contract did not have any clause allowing Verbeek to sell the units to a third party. However, given the facts of ...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Perspectives on The Scarlet Letter

scholarship addressing the character of Pearl have seen her as the "sin-child, the unholy result" of an adulterous love and a symb...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

10 Drivers for the Development of Manufacturing Industries in Small Economies

level of income available in an economy to make the purchases it will also increase the pressure on government spending on the wel...

INTERNET MARKETING AND CONSUMER BEHAVIOR

open the discussion, well first point out the differences between traditional marketing and that used for the Internet. Traditiona...

Purchasing at Proton

and Vietnam. There is an engineering consultancy lead by Lotus, which has offices in the UK, Germany, China and Malaysia. In addit...

Company Profiles

brings people together across the globe. Unique selling proposition: Right now they have trivia challenges on their site. Dell: h...

Assessing Divisional Performance

and a high growth rate is an unknown quantity, the final result is not known and as such this is referred to as a questions mark, ...

Magna and the Potential Acquisition of GM's European Interests

first glance this may not appear to offer many advantages, the central and eastern European car market is performing badly at the ...

Perfect Competition and Unemployment

can make judgements regarding what purchases to make in a more informed manner. The products or service will usually be di...

Challenges of the Retail Market in Chile

and the way in which retail businesses in Chile may be seen as different from many other markets. Latin America in general ...

International Marketing; Considerations Entering a Non English Speaking Market

was not always community, this change in political regime occurred following the Second World War the communist party took over th...

Microsoft and Their Diversification Strategy

Devices divisions are examples of this diversification. The level of competitive rivalry will depend on the level of intens...

Marketing at Disney

brand integration, sponsorships, broadband video, and mobile devices" (Information Today, 2008, p. 27 and other formats. The lab i...

Supply and Demand Influences on Price

Using the Malaysian sugar industry as an example, the writer demonstrates the way different influences will impact on both supply ...

The Role of Derivatives in Financial Crisis

of an underlying event, such as prices for a commodity changing or exchange rates fluctuating or other event, such as the credit d...

Assessment of BabyCare

have a track record, making it easy to assess the returns that may be expected. However, it is well known that past performance is...