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Essays 121 - 150

The Water Market

that had impaired immune systems. Since that time, problems with the municipal water systems have been reported by the med...

International Websites and Marketing

France (www.pepsi.tm.fr) falls somewhere between the two, with several frames of text included on a page that also includes "Pepsi...

Pepsi, Coke, and Innovative Product Production

in obesity among children in America. To meet this challenge, the company developed low-fat chips, in fact, PepsiCo was the first ...

1990s and Marketing of Pepsi and Coke And Pepsi

In five pages the ways in which Pepsi and Coca Cola provide checks and balances of each other in terms of profitability and market...

Evidence of the Integration of Quantitative Methods in U.S. Society

This 8 page paper provides an overview of the use of qualitative methods in U.S. society. This paper uses examples from AT&T, Coc...

Coke’s Green Initiative

consideration of where the facility would attract the most tourists, it is to be applauded because it could have been built on lan...

Different Types of International Finance Questions Answered

as in the larger markets it may be necessary to tailor operation or products to the national requirements of each market (Yip, 19...

Coke Leading Pepsi in Soft Drink Success

associations between a person and the brand selected, including product identification. According to Falling (2002), each brand mu...

The Pension Funds of Coca Cola and PepsiCo in 2009 and the Impact of IFRS on Reporting of Pension Funds

a qualified actuary, under IAS 19 this is recommended by not mandated. The calculation of the obligation is calculated in a slight...

Chief Executive Officer's Role

In eleven pages this paper examines the CEO's company role in an overview that includes discussion of late Coca Cola CEO Roberto G...

Case Analysis of PepsiCo in Mexico

would ultimately result with PepsiCo becoming the leader in the cola competition in Latin America. Initially, the strategy implem...

Paper Issues and Global Banking

In eight pages this student submitted case study on Coca Cola considers global banking and raising capital through commercial pape...

Implmenting VMI in Indian Company

Rajat Mehra's company is a bottler for Coca-Cola and five other beverages. Their customers represent a range of semi-literacy in f...

3 Successful American Company Examples

that is doing well and giving back to the community. Microsoft is easily another American success story, as is the older, but stil...

Advertising's Power

outside of the home to shop for something was very appealing to the consumer. The other big draw was the fact that the average lis...

Assessing the Market With a Demand Curve's Positive Slope

consumer demand for Pepsi Cola would rise due to what is called in the economic sector the "substitution effect" (Dyer, 2000; http...

Expanding Virgin Cola by Exporting to East Africa

The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it...

The Beverage Industry

the industry is that of carbonated drinks, these include brands such as Coca-Cola, Pepsi and Dr Pepper. With more than 28% of the ...

Consumer Shifts and Cola Manufacturers

hot or warm, and soft drinks by definition are nonalcoholic. The other two qualifications, however, no longer apply. Coca-Colas ...

New Coke: Marketing Flop

has its own very distinctive following; while it may be partially entrenched within cultural reasons, the primary one is the level...

The Industry of Ready to Drink Fruit Drinks Analyzed

In eight pages the RTD industry, its rapid growth and the marketing techniques it employs is compared to the 'cola wars' in this p...

Frito Lay's History

In five pages this paper examines Frito Lay's origins from the time of Mr. Doolin and Mr. Lay until the Pepsi Cola merger of 1965 ...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...