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Essays 241 - 270

Toys R Us Marketing

than a seasonal business. Many now-familiar big-box concepts--pet supplies superstores, sporting goods supply superstores and the ...

E-Commerce Trends

which is more widely acknowledged. The difference here is that the goods are reaching the end of the value chain and being sold to...

United Kingdom's Labor Market and British Women's Position

the home, with the same percentage of non-married women also working (Dex, Joshi and Macran, 1996). When married women first beg...

Foster's Lager Marketing

In nine pages this paper assesses current marketing performance and strategy of Foster's Lager by way of PEST and SWOT analyses. ...

Market Structure and the Automotive Industry

In fourteen pages this paper discusses the current market structure of the automotive industry with such topics as BMW, Fiat, Ford...

Overview of General Electric

division and this accounts for almost half of the companys annual sales (Hoovers, 2002). It is also one of the largest financial s...

A Case Study of De Beers

In five pages the 'Supplier of Choice' campaign by De Beers is examined in terms of competitior reaction and company strategies th...

Present Business Status of UPS

could adversely affect the companys continued growth. ? The company has invested in electronic document delivery that is far mor...

Asian Financial Crisis and Market Efficiencies

In four pages the efficiency of financial markets are considered in terms of the impact of Asia's current financial crisis is asse...

AOL and Marketing

In ten pages this paper assesses the marketing approaches of America Online in a consideration of its current operating and financ...

Online Trading and Gender Differences

In nine pages this paper discusses investing in the stock market and the differences that exist between male and female investment...

Wal Mart's Marketing Approaches

In sixteen pages this paper examines the various marketing approaches taken by Wal Mart in an assessment that includes policies, s...

Coke, Pepsi, and the Beverage Wars

attention of the customer. While one uses nostalgia, one uses the most contemporary icons. One is blue and one is red. One is t...

An Office Depot, Inc. Investigation

In seven pages the historical and current financial positions of Office Depot are considered in order to gain a financial perspect...

Ford Motor Company's Marketing Position

In seven pages this paper examines Ford's marketing mix from a holistic perspective that includes a SWOT analysis and current posi...

FEDERAL OPEN MARKET COMMITTEE AND PRICE STABILITY

Now, in theory, the FOMC, which meets eight times a year to examine the economy and to make decisions about how to keep it on an e...

The Czech Republic - The Business Environment

part in delegation of the trade unions that take part in the tripartite system (Stasek, 2005). There has been a shift in the way...

Upgrading Riordan Manufacturing's Working Information

production and procurement of raw materials also should assist the company in planning for the future. Riordan currently has mark...

The Anti-Gun Campaign in the UK

into a specific behaviour pattern. During elections may be are biased views of the electorate to favour the government, however wi...

Merck & Company

but was selected by the Board for his experience in the long-term care that appeared to be the next hurdle for the pharmaceutical ...

DHL - Restructuring

problems in terms of labor supply. There is no shortage of labor. They had some problems with the union a few years ago but those ...

Home Depot's Location Strategy

and even employees were concerned. One mused, "They are just doing this to prevent Lowes from getting into the market ... I am wo...

Should Home Depot Expand into China?

of the company, which is increasing the return for investors? The idea of expanding into China is an international expansion st...

Developing a Communications Strategy for the American Red Cross

foundations for the way that the message should be communicated can be determined, along with channel choice, determination of any...

Microsoft Zune

may want to preserve, but there seems to be little complaint about that among current customers. The Zune made a reasonable...

Starbucks' History and Evolution

the end of 1987. * 1991 - Starbucks undertook a number of socially responsible projects including a CARE coffee sampler and becomi...

Turkish Business and Leadership

This 8 page paper is written in 2 parts,. The first part looks at a Turkish business; Çolakoglu A.S, a yarn manufacturer, and exam...

Intersect Investment Case Study

one sales manager is proud that they have cut the sales call time by 5% and increased sales levels. The same attitude is also seen...

Adidas—Will Restructuring Its Business Line-up Allow It to Catch Nike?

and moves from strength to strength as in 1996 the brand supplied a total of 6,000 athletes at the Olympics from a total of 33 cou...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...