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Essays 151 - 180

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Morality in The Scarlet Letter

sin and transgression. For example, this discussion could bring out the ways in which both Hester and her daughter Pearl are socia...

Patterns in Media Ownership

is not only that of empire building, but also that of mergers and acquisition, on one hand it is consolidation as expected with an...

Gender and Media

it is also important to recognize the way common standards, including stereotyping and the creation of the double standard, have b...

The Jesus Myth by Andrew Greeley

edification of readers who seek, like him, to try to deepen their understanding of Christianity. In accomplishing this task, Gre...

Gender and Portrayal by the Media

to see such subjects as homosexuality, bisexuality, transvestitism, and transgenderism. These are concepts that run counter to ou...

Advertisements' Analysis

by the giraffes long neck stretching higher than even the highest trees. The purple box is highlighted with a yellow line and yell...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

The Media Bias Conundrum

half-wits, for example (Alterman, 2003). While clearly to the right, Coulters rants appear infantile. Bernard Goldberg also sees m...

British Telecom; Advertising So the Audience Understands the Message

of campaigns aimed at gaining the attention of the mass market, from the cartoon bird Buzby in the 1980s, the use of Maureen Lipma...

E-Mail

in terms of our professional lives if we want to assess the good and the bad about e-mail. IABC conducted a survey in the last t...

Evaluating CSI: Crime Scene Investigation

compounded by the fact that his colleagues learn that they can light a light in the box by pressing a button; what they dont know ...

Media Bias: Impact

Research Center, 2004). Nearly as many Americans agree how media outlets are "biased in favor of one of the two parties as say th...

Truth and the Media

package, however, the effect is the same. Regardless of the media, journalistic irresponsibility is there in one form or another ...

Gender Issues and Media Interrogation

open for great debate. It seems that often thousands of years, gender is still an allusive reality for most of us. Today, we live ...

Fantasy Imagery in Marketing

over the female, with then romanticised image supported by the softer focus and warm colour, associating the myth and the emotions...

President Truman's Foreign Policy

and respect for the individual and was seen as posing a major threat to democracy and freedom and would deny people under those re...

Science in the Media

a explain how and why this is bad for the environment, including the problem of molecules which take many decades to break down, a...

The Role of Marketing and Mass Media on Gender Perceptions

theory was developed in an attempt to break through established conventions and depict society, as it actually is, not as the gend...

Ineffective Communication

Effective public health agencies are essential for the health of the general public. They have many diverse responsibilities, one ...

Changing Meanings - Reconsidering Advertising Texts Regarding Beauty

The writer looks at two advertisements supplied by the student, designed to appeal to men with a dating agency providing contacts ...

Literacy and Text Messaging

In a paper of seven pages, the writer looks at literacy and text messaging. The use of text messaging is vindicated as fundamental...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

THE EU, POLICIES AND GLOBAL TRADE

and trade on the global market. In the first scenario above, fining the cartel sent a signal that cartels, with fixed prices, woul...

Advertising and Consumerism

young people. For example, one of the largest issues that people have with print media advertising is the images it presents to yo...

Dangerous Minds Movie and Gender

well into adulthood. However, Lorber points out, "Individual actions construct social institutions and therefore... changes in in...

Coverage of African American Male Celebrities

relatively minor misunderstanding that in the context of his rough neighborhood might have happened to anyone else. Because it is ...

Six Annotated Bibliographies: Eating Disorders and the Media

bibliographies; students will need to format items they use according to the style of their paper. First Bibliography: URL: http...

Gender and Society

violence is a concern. The idea that men batter women and vice versa is disturbing. Yet, Kaufman (1985) argues that when a man be...