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Essays 91 - 120

Marketing Primo

The writer undertakes an analysis of the new car market in United Kingdom, with the aim of developing a marketing strategy for a f...

Hutchison Whampoa Limited; Operations, Potential Expansion and Marketing Challenges

include any ship of the UKs largest port; the Port of Felixstowe, as well as Harwich International, Thamesport and a major interes...

Kone Launch of the MonoSpace in Germany

marketing undertaken by the company as result in the greatest success within the Netherlands, it had the success of they may not w...

STANLEY TOOLS

on product leadership. Stanley is in very good shape, in many ways. Stanley is a brand that many people recognize. Weve been aroun...

Cattle Market and Marketing

that requires the largest amount of time spent with them. However, if we look at the way the marketing is taking place, with the v...

Witness and Survival in Auschwitz by Primo Levi

In six pages this essay examines what literary tools the author employed in writing Survival in Auschwitz....

BMW; A Research Proposal

the different strategies that BMW has adopted the question remains, why have they been unable to break their market constraints an...

Populations Services International Marketing Case Study

motivations for purchasing products, are likely to be divergent from the male market. The strategy used was a reflection of the st...

Advantages and Disadvantages of Blue Ocean Strategy

been a unique case study, and while it demonstrates the way a market can be created in order to compete, it is also a very limited...

Low Cost Airline EasyJet

the next decade this is likely to increase to between 12% and 15% of all passenger traffic (BBC News, 2002, IATA, 1998). The ...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Requirements of a New Leader

must include some of the significant figures who have been involved in efforts that support personal accountability. Former Presi...

Marketing Hi-Tech Products and Services

to help them create more professional looking results. There is little that Casio can do to actively manage the migration path, ...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Improving Corporate Governance and Supervision in New Zealand

ensuring that the board and the audit committee are independency (Bell Gully, 2010). The code sets out the best practices in a t...

Project to Assess a Market

Identify potential sample respondents from existing customer base. * Send out invitations * Create an attendee list from those wh...

Plan for a New Restaurant

is the first year expected to demonstrate real growth after three years of negative growth. It is estimated that there will be a r...

New Business - Mobile Mechanic

come with a 22 month or 12,000 mile warranty, expiring with whichever occurs first. The company will also offer some complimentary...

Taking Video Games to China

two or three weeks, so that they will get hooked" (Srinivasan, 2005). Indian programmers are indeed being "hooked" and the compan...

Planning an Expansion

in order to maintain the first mover advantage, and keep ahead of many other companies who will reverse engineer the products once...

Manhattan Men's Clothing Store Business Plan

In ten pages a new men's clothing store in New York City is examined through a sample business plan that includes company informat...

NYC Health Club Proposal, The Six Moons Gym

the body to do it in style. Indeed, people of all ages, socioeconomic levels, and of both genders are flocking to health clubs to ...

Organizing a Breakfast Meeting

reaching potential customers, but all the formerly existing ones continue to be available as well. An electronic approach can aug...

Jamcraker Case Study

they not may be seen as offering increased risk, especially following the dot.com failures. This increased the reliance placed by ...

Case Study for Caterpillar Inc.

employee had been employed with the company for 22 years. In 1982, however, the bubble began to burst. The world went into a ser...

Marketing Audit and New Product Marketing

we consider McDonalds there is a corporate strategy where the brand is important. The products are all designed to be easy to prep...

The Indian Consumer Automotive Market

connected, and with the population estimated to be 1,156,897,7661, growing at an estimated 1.407% per annum the country is the sec...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Avon's Transformation

and high touch" (Avon, The Net, And Glass Ceilings, 2006; p. 104) III. China will be a stand-alone business; North American and Eu...