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Essays 91 - 120

Analysis of an Advertising Age Marketing Article

experiment there. At a recent franchisee meeting, the group came up with twelve ideas for new sandwich possibilities (MacArthu...

McDonald's and Problems with Marketing

psychological approach, not selling the product, but a perception and image that is associated with the brand. Marketing a brand ...

3 Article Reviews on Children's Health

a significant clustering of fast food restaurants within a 1.5 mile radius when compared to other non down town areas. The researc...

Quality Initiatives and Customer Service Employee Retention

After implementing quality initiatives and becoming the first service organization to win the Baldrige Award, the company realized...

Fast Food Crew Member Job Analysis

is to carry out the operational function of transforming the raw ingredients into the finished product and delivering the experien...

Analysis of The McDonaldization of Society by George Ritzer

rationalization. In a similar manner, for Ritzer, the fast food restaurant is the paradigm of McDonaldization. In both cases, ther...

Loss of Culture and Globalization: Fast Food Nation as Compared with the Lexus and the Olive Tree Globalization and the Loss of Culture

fast food industry, in his text, Fast Food Nation: The Dark Side of the All-American Meal. According to Thomas L. Friedman, globa...

American Cultural Icon McDonald's

Quito, Ecuador, antiwar protestors burned the statue of Ronald McDonald; in Paris, protestors smashed in the windows (Walker 2003)...

Wendy's, McDonald's and Fast Food Marketing

their doctors are telling them to make that change now, before it is too late. The fast food industry is changing. It...

Tutorial on Learning Decisions and Life Experiences

this case, the spouse can also learn about why men cheat (either by talking with other people who have gone through similar situat...

McDonald's and Starbucks Coffee

The shop "was messy, the service was poor, and the coffee was average" (Kachra and Crossan, 1997; p. 1) - the absolute opposite of...

Neutral Bay Charcoal Chicken and Salads Takeaway Shop and a System of Cost Cutting

the company in at least four ways: * Better managerial decisions; * Enhanced motivation for all employees; * Accurate financial re...

Human Resource Management Errors

In four pages HRM errors are discussed in an examination of employee mismanagement by a fast food chain that resulted in a high tu...

HRM Model of Guest's

to understand the strategic importance of HRM and work in am manner that reflects this understanding. In applying this to McDonal...

Syria and the Market of Fast Food Franchises

by the organisation which the effect, in understanding them the organisation is in the best position to influence them (Thompson, ...

China's Kentucky Fried Chicken Fast Food Chain

American dish. Although Chinese food is rather popular in the United States, that does not guarantee success in China. Further, th...

2 Questions on McDonald's and University Marketing

have been used on full service restaurants and expectable in supermarkets, the substitute markets, for many years. When business i...

TQM Implementation

levels of the company" (Agility Centre, 2002). TQM has also been referred to as a "Customer-Driven Quality Management" approach (H...

Burger King and British Drinks Diageo Company

be created. As the purchase of Burger King was in the food and drink related sector, this may be classes as a related diversificat...

American Obesity and Fast Food

unhealthy no matter which perspective one takes. Just how unhealthy is fast food? How does it contribute to obesity? The U.S. Sur...

Wendy's SWOT Analysis

todays business world, an understanding Wendys founder, Dave Thomas, used as the basis of his entire operation. No longer is it a...

New Fast Track System of the FDA

some new medications would pass through FDA, it would be too late for the people who are dying of a fatal disease. Not too long ag...

Progressive Era and Modern Issues

the sentiments of the time very well when he said that political leaders had to use Hamiltonian means to ensure Jeffersonian ends ...

McDonald's Hamburgers Are Better Than Burger King's Hamburgers

The hamburgers of these two fast food giants are contrasted and compared in a persuasive essay consisting of five pages. Four sou...

Fast Food Wars Between Burger Giants McDonald's and Burger King

In two pages this paper examines the competition of these fast food giants. Eight sources are cited in the bibliography....

McDonald's and Marketing Services' Approaches

In eight pages this paper examines the various marketing service methods available to the McDonald's fast food chain. Six sources...

A Burger King Analysis

In five pages this fast food franchise is evaluated in terms of parent company Diageo background, franchisee details and a SWOT an...

Business Evolution

In three pages the evolution of a fast food chain as the result of declining business is considered with an examination of marketi...

Demand Determinants

In fifteen pages a fast food restaurant hypothetical case study is used in a consideration of demand determinants and how to use a...

Analysis of Sonic, Incorporated

In ten pages this paper presents a business analysis of the Sonic, Inc. fast food conglomerate in an examination of their solid ...