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Essays 61 - 90

Moving the 49ers to Santa Clara

the industry. The San Francisco 49ers is popular across the country, and its local fans approach rabid devotion. The team ...

Tools for Public Relations

The writer presents a paper written in two parts, both parts concern at issues associated with firms using marketing PR. In the f...

PR and BP Katrina and Fiscal Cliff

This essay discusses several topics: how to develop interpersonal relationships, different publics in public relations, and the ef...

Sports Public Relations Pros and Media Control

& Johnson had determined it was safe to do so, and it used its PR department to keep the public informed. As a result it came out ...

PUBLIC RELATIONS,SMEs AND THEORIES

PR was almost essential in order to get accurate news out to the public as a companys crisis unfolded (Sorter, 1998). McCusker (20...

PAUL SMITH, STEROIDS AND THE SPORT OF JAZKE

This 5-page paper provides a fictitious scenario about a sports player admitting to using steroids on his death bed. The paper dis...

Wal-Mart - How the Marketing Mix Satisfies the Target Market

supermarket, and as such sells a wide range of goods, but the service it is offering and the way that it sells may also be seen as...

PR Strategies For Target Markets

potential clients to lower their guard and get to know the owners as well as the products, which serve to acquaint existing custom...

Public Relations Field and Mathematics

graphs. People in this field must be able to create them. They should for example know how to compare two sets of numbers and calc...

Business Problem Solving and Public Relations

In nine pages this paper presents a case study that illustrates how PR can assist in problem solving as it relates to pet stores a...

Interview Regarding Marketing and Public Relations

technological advance has proven essential for both small and large companies alike, it has also come to represent a new wave of g...

A Case Study on Public Relations

There is currently animosity between the university and the local community, which may result in difficulties when it comes to dev...

Media and Public Relations Campaigns

more lengthy and ongoing, and constantly emphasises the underlying rationale for the event....

Public Relations and the Job of a PR Professional

1988, the Assembly of the Public Relations Society of America adopted a definition of public relations: "Public relations helps an...

Brand Analysis of McDonald's

company. While many people thought that the suit was ridiculous it was bad publicity for McDonalds. Another problem is the recent ...

Case Study of TAE Fuel Company

visibility of the brand also may not always be a good move, the context in which this is seen will also be important in the format...

Defining Public Relations

free advertising for her and her company, which is now doing well. How might one explain this phenomenon? People tend to root for ...

The Negative Side of Wal-Mart and Its Public Relations Campaign

to full- and part-time employees (Weber, 2004). It promotes the benefits of being in a community, including jobs and donations to ...

Wal Mart and Public Relations Issues

retailers were learning at the same time, but that Wal-Mart learned to apply better than most. When Walton was able to buy an ite...

United Kingdom's Marks and Spencer and Public Relations

UK, and felt by companies such as Marks and Spencer. In effect the market that Marks and Spencer sold to had disappeared....

Virgin Records, Richard Branson, and PR

then consider the manifestation of PR in the commercial world. With this background we can then apply the lessons to the examinati...

Public Relations in the Health Care Industry

professional from Phoenix Childrens Hospital in Arizona. The organization is an excellent representation of the importance of publ...

An Overview of Public Relations Document Formats

more than a bit of controversy. Some individuals, especially in foreign countries, were worried that the old currency was being di...

Defining Public Relations

known as the two way street model of public relations, where there is an attempt to help communication take place bilaterally rath...

Assessing a Capital Project

will want to stay in the restaurant blocking the seats, even where these new customers are meeting the new spending targets if the...

Strategies Suggestions for Samsung

may be responsive to image, they may not be willing to pay a premium for the value association. For example, in the UK the budget ...

School Public Relations Questions

are equally important in vision development due to the fact that the product does not materialize without the process. Their inter...

Organizational Culture And Cultural Diversity: The Meaning Of Culture

Being able to actualize, even if just in ones mind, the corporations ultimate goal when faced with adversity is instrumental in fo...

North American Free Trade Organization's Histographical Report

as become a catalyst for "heightening competitive market forces" (Anonymous PG). NAFTA was created as a means by which North Amer...

The Organization's Most Important Asset

also identified how the successful people developer differs from others, they: "Make the right assumptions about people; ask the r...