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Essays 121 - 150

Longevity of the Star Trek 'Franchise'

evolve? What is the connection or what is the appeal. Is it truly a matter of fantasy or some form of a desperate attempt to be pa...

Singer and Songwriter Ani DiFranco

fragmentation of her family, the choices she watched her friends making, and the state of life in her hometown and her country (An...

Reception Theory and Films Star Wars and Star Trek

viewers (Sklar, 1998). In this regard, reception studies seek empirical evidence, either "historical or ethnographic research," th...

Fan Culture Ideology and Music

dominant and subordinate ideologies, cultural ideology as a whole is something which exists in a multiplicity and its disparate el...

Jenkins' and Massumi's Look at Popular Culture

let the media do what it wants. Another question looms large. How does politics invade the culture? It seems that today, politics ...

Wisconsin Sen. Joseph McCarthy and McCarthyism's Damage

censured by Congress, McCarthy was the instigator of the investigations of so-called Communists within the government of the Unite...

Human Relationships and Baseball

more millions than they already receive (Kaplan, 2002). A comment from Kaplan sums up how many fans feel about baseball players: "...

Controversial Musical Artist R. Kelly

him or helping him . . . and why. What is likely to happen is that well see what weve pretty much always seen; which is that famo...

Downfall of Napster Inc.

infringers to locate items to copy. Questions 1. Based on the facts in the Napster case, who do you think should have control over...

The Elbowing of James Harden from a Sociological Perspective

Guardian, 2012). It is noted that the current suspension will hurt the team as well as Artest as it means he will miss the playoff...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Trekkies, Russell and Black Experience

describes the Tiger beetle, which is "often brightly patterned" in a manner that looks "like small jewels" (Russell 222). Her desc...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Touching Greatness: The Central Midwest Barry Manilow Fan Club

of our heroes. Indeed, even God is given a lesser status as society reasons Him away and turns instead to science and technology....

The Fans of Grey's Anatomy

because the characters often participate in interwoven plotlines that become quite complex. The stories involve sex, romance, divo...

The Alabama Crimson Tide

mud. At any rate, the name stuck; it appears that "Zipp Newman, former sports editor of the Birmingham News" did more to populariz...

Star Wars: Jedi Apprentice, Deceptions

to investigate if the residents of a bioship are being brainwashed. (The term "padawan" is the Jedi term for "apprentice.") Obi-Wa...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...