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Essays 121 - 150

The Use of Psychology in the Development and Use of Brands

positive impression of the product and help to stimulate demand. In order to assess this the first stage is to consider how and wh...

Freezing Consumer Credit Problems and Identity Theft

much attention. With a recent major breach of credit history, some consumers want to freeze theirs and not allow for new credit tr...

Perceptions, Products, and Marketing

million compared to only $14.2 million in 1900 (Peiss, 1998). The increase in put down to an increase in the perception of cosme...

1996 Amazon.com and Strategic Alternatives

they believe they will, then return the remainder to the publisher. The publisher, in turn, offers the returned - and no longer n...

EXTERNAL INFLUENCES ON CONSUMER BEHAVIOR AND MARKETING

a powerful tool for any marketing plan, whether it involve movies, clothes or new gadgets. Meanwhile, as the United States...

Research Proposal to Examine Buyer Behavior for Internet Purchases

The writer presents a research proposal to examine and explore the way consumers making purchases on the Internet makes the decisi...

Research Proposal to Increase Knowledge of Online Purchasing Processes

Before buying a product or a service online consumers traverse a number of processes, identifying potential products or services,...

Fast-Food Restaurants and Obesity

Should fast-food restaurants be held liable for people becoming obese? What is the consumer's responsibility in this issue? This p...

Consumption Choices

are cheaper. These effects may be seen even if there is not a drop in disposable income, but there is an expectation that there wi...

Consumer Purchasing Decision Making

buy what theyve always purchased (Postrel, 2009). A consumer cannot even buy a simple chocolate bar anymore nor can they just go b...

Consumers Buying and Decision Making Processes in the Fashion Industry

used. Probability sampling is a more random sampling style; the basis of this is that the selection of each respondent is a matter...

MARKETING MIX AND SOAP

might link packaging to promotion, in many cases, its a product element. Laundry detergent, for example, is packaged in many diffe...

Cisco: Expanding to Consumer Level Campaigns

This 3 page paper gives an overview of the company Cisco. This paper includes a discussion of how social media can be used to keep...

Coca-Cola And Pepsi Advertising Influences Consumers

rivals since each was founded. Coca-Cola consistently wins greater market share than Pepsi. The two companies have engaged in aggr...

Concept of the Marketing Mix

with a successful business in London and had a major impact on the entertainment industry. The marketing was carefully manipulatio...

Oil Production Questions

would reduce the delays in the process, possibly by a considerable level (Marathon, 2010). Tools such as pumps within the pipeline...

UK eCommerce Transactions and Consumer Protection

the consideration of consumer law, and even the Molony Committee did not propose that this definition should be adopted. ...

Using CAPM and CGM to Calculate Stock Price for XYZ

the expected market return less the risk free rate. However, in the case we do not need perform this section of the calculation as...

Global Markets for Wine and Its Influences

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

Estee Lauder's Eye Cream and Buyer Behavior

an interview with people who have used the product. The paper then discusses how the product meets the needs and desires of consum...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Overview of Perfume

In six pages perfume is examined in an overview of its types, industry terms, how it is created, consumer and industry perceptions...

Consumer Adoption Process Concepts

there are limitation to the model, as a generalised model it is the starting point for further models which may be used for examin...

Typology Theories and Studies on Tourism Motivation

also inclusive environments (Lew, 1987). The nature human interface also has separate subdivisions, such as the observational site...

Department Store and its History

other retail considerations. This revolution was not limited to retailing considerations alone, however, but extended all the way...

Women and Consumer Behavior

A study proposal considering women's consumer attitudes and habits is presented in five pages that includes a general overview, 3 ...

Overview of the Unilever Company

In five pages this paper presents an overview of the largest global consumer goods' packager. Eight sources are cited in the bibl...

Overview of Consumer Research Groups

Consumer Research Groups are considered in ten pages with terminology definitions, issues, functions, and significance included in...

History of the Chevy Corvette

In six pages the Chevrolet Corvette Stingray is examined in this historical overview of what it reveals about consumer behavior an...

Overview of Shoplifting

cash refunds. The stores didnt ask them for receipts. We made $400 to $500 a day, Richard says" (p. 27). According to the Erns...