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Essays 211 - 240

Industry Position of Viacom

in keeping with their MTV and Nickolodeon roots, but Viacom also has acquired Blockbuster Video and Music, Paramount Studios and S...

Strategic Marketing and European Telecom

In seventy two pages a fictitious European telephone communications company is discussed in a financial examination that includes ...

Automobile Industry Analysis

In eleven pages AB Volvo is featured in this automobile industry analysis that is analyzed utilizing Michael Porter's Five Forces ...

Microsoft Corporation Business Analysis

of the companys attempts at monopoly. In addition to software, the company has delved into new territory. Microsoft Network, call...

Analysis of Business Models

In seven pages macro and micro environmental models as they pertain to business are analyzed in terms of accuracy, operation, and ...

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

India's Dr. Reddy's Laboratories Limited

antibiotics. The company also manufactures about four dozen diagnostic-type products, such as those used as pregnancy tests. Furth...

Cathay Pacific Airways, Strategic Management and the Uses of Information Technology

In thirty pages this paper discusses Cathay Pacific Airways' uses of IT in strategic management with technology's direct and indir...

Performance Case Study of Dial Corp

In eleven pages Dial Corp's performance is assessed through such tools as Porter's Five Forces model, PEST and SWOT analyses, with...

Ben and Jerry's Positioning within the Ice Cream Industry

In eight pages this paper presents an overview of the ice cream industry and then focuses on Ben and Jerry's position through exte...

Marks and Spencer Analysis

Marks and Spencer published the company-wide Global Sourcing Principles. This guide shows that they clearly require "all our dire...

Syria and the Market of Fast Food Franchises

by the organisation which the effect, in understanding them the organisation is in the best position to influence them (Thompson, ...

Performance and Outlook of Apple Computers

a friend had created the silicon chips on which the Apple Computer would be based, but they at first had no idea of how the chip c...

Industry Analysis of the Supply Chain and Technology

any company the way it has grown to the current size and position is one that can be seen as a combination of purposeful strategy ...

Tesco Supermarkets and EDI Integration of Loyalty Cards

In seven pages this paper examines the hospitality industry in terms of the added supply chain value of loyalty card and EDI integ...

Success of the Fast Food Conglomerate Sonic, Incorporated

In six pages a corporate analysis of the successful Sonic fast food chain is presented with recommendations to ensure future succe...

Tesco's KM

personalise the offers which are sent to customers; True personalisation. Gaining loyalty is a difficult process. To this end adve...

Boeing and Airbus

can see how some of the challenges arose and the difficulties they created. Strategy was the reason that the French and Germ...

Air Canada

the fears of travel that have been created by the terrorist attacks of the 11th of September 2001 and the subsequent terror alerts...

Harley Davidson

potential strategies which Harley Davidson could follow. 2. Situation Analysis 2.1 General Environmental Analysis Harley David...

Developing a Marketing a Plan for a Fruit Juice Bar

growth, marketing is the key to business development. For small businesses1 the challenge may be greater due to limited resources ...

A Marketing Plan for Highland Spring

opportunities and threats. 2.1.1 Strengths The position of the company is a strength. The company is currently the second l...

Internet Applications used by Amazon.com

utilises can be examined in terms of the way it helps the company compete. This paper will look at for different applications that...

Strategic Analysis of SOEI

and offshore offices in a number of locations to support international sales. In order to take the firm forward management need t...

Analysis of Creative Technology Ltd.

developed a strategy of meeting market needs by customising and adapting technology starting out by the creations of PCs that were...

Analysis of New Balance Athletic Shoes Inc.

its advantage, and competitors disadvantage. The question is how should New Balance respond in order to meet their goals1? To as...

Change at BERG TV

order to support the growth and the ongoing pursuance of the goal, to support and train disabled people in media production. In or...

Proposal for a New Assessment Model Aimed at Analysis of Information Technology Use within a Firm

which an organisation competes. Porter (1985, p13) has designed two differing categories of competitive advantage; cost advantage ...

Church's Perspective on War

In face of the overwhelming number of verses in the Holy Bible that tell Christians they are not supposed to use force, how do we ...

Whole Foods Market- An Assessment of the Organizational, Group and Individual Outputs

The writer uses the Tushman Congruence model analysis to examine this US supermarket chain specialising in healthy and organic foo...