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Essays 211 - 240

'Marketing Myopia and 'Increasing Customer Retention Potential' Reviewed

bankers, but its applicability to all industries is obvious. The cost of attracting a new customer always is higher than the cost...

Marketing Potential of XBox Gaming Online

fifty (Business Wire, 2005). "Blackhawk Down" is also interesting in demonstrating the marketing pull exerted by XBox liv...

Germany's Global Economic and Market Potential

In nine pages this paper presents a comprehensive profile of Germany that assesses its political and economic issues and also cons...

Vehicle Lemon Laws

car, and unsuspecting buyers did not know to ask. Clark & Smiths treatise on The Law of Product Warranties sums up the problem by...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Marketing Proposal for an Innovative Coffee Mug

A new type of coffee mug has been designed, as well as insulating the drink, it has additional components which can help heat or ...

The Potential Acquisition of Nicholson

the broad appeal also helps to create stability. The last requirement for whether or not an acquisition should go ahead is with th...

Proposed Future Strategies for Starbucks

economic influences impact on the business the firm is set by looking at the historical performance of a company during times of e...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

NBN and its’ Influence on Australia

Network is a white elephant waiting to happen" (quoted Tucker, 2010). Therefore, there are some significantly differing views on t...

Risks and Opportunities in Public Health Provision

will have suitable clothing compared to areas that are not acclimatised that the lower temperatures (Sanders, 2010). Where severe ...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Balancing the Risks of Using Malathion to Reduce the Occurrence of West Nile Virus

When making decisions regarding risk reduction, potential risks will need to be assessed from all potential actions. The writer us...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

DayOne Case Study

venture capitalist as well as angels and other sources of finance ((Mainprize et al). The VIQ software and model helps the manager...

Management Support Systems and Outsourcing

he type of IT functions or service increase in their complexity and potential sensitivity of the content increases the implication...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Turkey and Potential Membership into the European Union

In five pages this paper examines the obstacles of Cyprus, humanitarian and political issues that stand in the way of Turkey's pot...

Case Study on Shell Oil Company's Sustainable Development

others) through an annual document known as the Shell Report. By 2001, the data in the Shell Report had three levels of...

Overview of Remote Sensing

long time. In the 1800s, "cameras were positioned above the Earths surface in balloons or kites to take oblique aerial photograph...

Reviewing Depression Causes

story of depression either. The entire subject of depression is one that is widely misunderstood by the public. Depression is of...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Journalistic Bias, Disasters, Relief and the Media

role for journalists. Agencies such as the Red Cross and World Vision depend heavily of the power of visual imagery coupled with ...

Case Study of Hyatt Petroleum

In six pages this student submitted case study on Hyatt Petroleum examines company problems and potential solutions are proposed....

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

CASE STUDY FOR SOUTH DELAWARE

This 6-page paper analyzes a case study about a potential distributor ship of Coors Beer in South Delaware....

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...