YOU WERE LOOKING FOR :Powerful Radio and Television Advertising
Essays 61 - 90
In five pages this report considers if individual autonomy is subverted through advertising by exploring the points made by Richar...
In nine pages this advertising text including the author's recommendation of what represents 'good' advertising based upon nearly ...
In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...
In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...
In five pages this paper discusses the high costs of business advertising. Bibliography cites five sources....
In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....
Since most studies have shown that smokers tend to be drawn from the lower income brackets, it would therefore be appropriate to t...
young people. For example, one of the largest issues that people have with print media advertising is the images it presents to yo...
Kanner, PhD, the extent to which advertisers go to draw in the young, impressionable target market is becoming more and more infil...
information that is written in a "friendly, simple tone," the result is an effective public relations product that accomplishes it...
(p. 80). Applying his checks and balances principle to interest groups, James Madison believed that there would be so man...
Reality shows actually started on radio. Candid Camera was the first one on television. This genre exploded in the early days of t...
values within mixed religious communities and they grow from this socialization, women too need an environment where they can asse...
dysfunction goes far beyond the limits of the household, hinting at a world that is itself out of sync and in a state of disarray....
to report (Tellis and Weiss 20. That study, which was conducted by Kanetkar, et al, found no main effect, but instead an inverse r...
it changed formats from music to talk/news. The Dallas of 1926 was not the metroplex it is today, and the Radio Laboratories of D...
This 65 page paper is an in-depth case study looking at organizational change, culture and business issues for a fictitious radio ...
the things they see on the television they should simply turn the television off. The author indicates that some people enjoy a so...
comes to witnessing violence, there is a fear that the exposure to such things is enough to trigger violent behavior. In some inst...
activity and increase in food consumption due in great part to highly effective advertising. The authors support for this argumen...
the competitions highly successful ID character serves to draw attention toward said character than the beer, allowing Labatts to ...
include many violent or negative acts. Cartoon characters are killed all the time, only to return immediately without explanation....
In seven pages this paper examines television's media uniqueness based upon the theories of Raymond Williams and Marshall McLuhan,...
In six pages this paper discusses interactive television's benefits such as distance learning, telemedicine, and videoconferencing...
Many have noticed the influx of gorgeous women on television. This paper contemplates the arrival of beautiful women on television...
was home unattended after school-he launched a campaign that resulted in Donohue being removed from the airways in the huge Dallas...
of television are at greater risk for aggression if they have deficient social information processing patterns" (Cesarone, 1998; p...
move toward democratization and modernization, a movement of equal force takes place that is related to the strongly-ingrained pra...
her husband, and knew herself to be near death. Her digestive system had been destroyed by the disease, and, in intense pain and u...
to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...