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Essays 241 - 270

Small Retailers and Superstores Competition

In five pages small retailers and their problems with competing with Superstores are assessed along with a competitive strategy pr...

eCommerce and Barnes and Noble

was an increase of sixty million individuals using the Net, and in the space of twelve months between 1996 and 1997, the number of...

Marketing Audit of Marks and Spencer

It was the 1920s which saw the company takes it strategic direction of dealing directly with producers, a strategy which has remai...

Sears and Roebuck's Strategic Management

In ten pages this paper applies a SWOT analysis to Sears, Roebuck, and Company in a strategic management examination of the retail...

Global Marketing of Computers

In five pages a United States' computer retailer is considering expanding operations to Morocco and this paper presents a marketin...

Retail and Health Care Approaches to Management Information Systems (MIS)

This paper examines the ways in which retailers such as Wal-Mart and health care services providers such as Columbia HCA utilize I...

Retail and Management Accounting

In six pages a medium sized retailer is analyzed in terms of its accounting problems in a discussion of how to implement the benef...

Wal Mart as a Multinational Corporation

In nine pages this paper presents a global overview of the retailer Wal Mart in a consideration of its involvement in the communit...

Retail Prevention of Loss and Shoplifting

In twelve pages this research paper discusses security tools retailers can implement to protect themselves against shoplifting and...

Retail Clothing Innovations

In twelve pages this paper discusses how a retailer must constantly design new and innovative marketing strategies in order to att...

Marketing Plan Sample for Outdoor Women's Clothing

In twelve pages this paper considers a fictitious women's outdoor clothing retailer in a consideration of development, management,...

Sears' New Directions

In sixteen pages this paper examines the future course being charted by a Sears' retailer with past troubles and how they were sur...

Kodak Marketing

In twelve pages this paper discusses the aggressive marketing of film and photographic retailers in this consideration of Kodak an...

History and Positions of Wal-Mart and Target

Gibson - a barber from over at Berryville - started his stores with a simple philosophy: "Buy it low, stack it high, sell it cheap...

Analyzing eBay

site for further information. Whether or not eBay needs to worry about a downturn in business is something we can investigate furt...

Urban Outfitters

2008). Other stores opened in the interim, however. The company established its Free People wholesale division in 1984 and...

POTENTIAL BENEFITS AND CHALLENGES OF ONLINE DISTRIBUTION CHANNELS

to the customers (Knowledge@Wharton, 2001). At first, customers would flock to such a system - the Internet-savvy ones, at any rat...

SHOPS, DISCOUNTS AND KNOWING WHEN TO STOP

price cuts can also be duplicated by the competition (McConnell and Brue, 2006). When a rival moves to lower prices, any potential...

Managing Logistics at Tesco

movement, such as the fast moving goods. There is a general recognition that the management of supply chains tends to focus on t...

EDDIE BAUER, MULTICHANNEL MARKETING AND CUSTOMER PRIVACY

couldnt have foreseen how pervasive and important the Internet would become in terms of shopping and information gathering. McKins...

Amazon.com

This 7 page paper looks at the performance of Amazon, the online retailer, giving some background to the firm and then performing ...

Value Of Wholesalers

other words, it is wholesalers that make the product available to the customer, usually a retail outlet. They provide the quantity...

The Financial Implications of Undertaking Ecommerce

however, it may also be slightly limiting as the internet may not be the only medium open to e-commerce. The level of trade has b...

United Kingdom's Market for Men's Fragrances

fragrances making up 70% of the market this was the focus of development, 26 new mens fragrance brands were released in 1998 (Mark...

Market Entry Strategy for Romania/A Research Proposal

use to enter the Romanian retail clothing industry and which are likely to be the most cost effective. The hypothesis is that to ...

Marks and Spencer Marketing

rate than ever before. This paper will consider the way in which Marks and Spencer may adapt and meet consumer needs and increase ...

Pricing the Embers Charcoal Starter

orders. In reality neither of these are likely to be correct, but with the higher cost calculation pricing can ensure all costs ar...

Amazon.com and the Italian Market

never seen itself as being constrained to the segment of the online market it was merely starting in that area. Today the company ...

Assessing a Web Site

does not know what colour they want there is even the option to allow the artist to choose the colour. Clear pictures of the goods...

Advertising on the Internet; Creating Pull for Bricks and Mortar Stores

should have great potential for companies with larger resources to create pull in the same way. A company such as Estee Lauder may...