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Essays 181 - 210

Strategies of Two Fast Food Companies

The writer looks at the way that two firms operating in the same industry compete. The two firms are Yum! Brands and Noodles and ...

Crisis - The Mindful Coach and Leadership

The writer answers three questions set by the student concerning change in the context of a crisis. The first section looks at ho...

The Services and Core Competences of UPS

The writer answers a set of questions posed by the student looking at the type of service strategy adopted by UPS, the core compe...

The Attraction of Environmentally Sustainable Commercial Policies - The Case of Bahrain

for new equipment, manufacturing techniques and goods as well as general behavioural patterns. There are a number of tools or f...

The Move to Agile Strategies

need to be good internal organisation that supports the changes, and as such there are the reflection of other ideas we may see in...

A Proposal of Strategies to Improve Employee Work Life Balance

The writer looks at the way a firm may adopt some specific strategies to help employee improve their home life by addressing the w...

The Motivation for International Marketing Strategies

is a long definition and includes the aspects of creating value and managing customer relationships, this is giving more detail to...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

Commercial Advantages and Drivers for Outsourcing and Off-Shoring

outsourced there may be benefits to be gained for the use of specialised firms, but with the potential of he firm to be located in...

Case of Larson

result in increases in demand greater than the proportional decrease in price and as such increase revenues, so while the revenue ...

Lufthansa Case Study

an acquisition that was made as a defensive move to prevent a One World alliance airline gaining control. However, the placement o...

SWOT Analysis of J.M Smucker Company

number of patents and is benefiting form the merger with Flogger Coffee that took place with the former Proctor and Gamble firm in...

The Expansion of Tesco into the United States

they have adopted a more modest approach with the use of small neighbourhood stores called Fresh &Easy, focusing on California, th...

Financial Analysis of the Chipotle Mexican Grill

will help to show trends and improvements. There has been a general upward trend in the levels of sales, this has increased rapidl...

The International Position and Strategy of Unilever

way that the firm markets itself and deals with competition. * Assess marketing strategies of the firm. 1.2 Justification for the...

SWOT Analysis of Kodak

was able to successfully leverage despite its late entry into the digital camera market (Thompson, 2007). The company has been abl...

PROMOTIONAL CONTEST - SELLING A BOOK

February 13, with the winner to be announced on February 14. We restrict it to this two-week period to put a sense of urgency into...

The Impact of Companies Adopting Green Policies

of global warming and sustainability has been aided by the documentary an inconvenient truth that has been able to raise public aw...

Japan Airlines and eTicketing

airline which was bureaucratic and unfriendly. The main rival was that of All Nippon Airways (ANA) which was perceived in a more p...

Huffman Trucking Case Study

maybe one of the first trucking companies to undertake this strategy, which may give them a first mover advantage in terms of the ...

Book Sales Negotiations

take some copies prior to selling the book should also be declared at the beginning to avoid any later confusion. The main point...

Secondhand Car Sale Case Study

Buying a used car is a transaction which is covered by the Sale...

Sales Internship Reflections

In about seven pages this paper discusses a personal experience serving as a Goya Foods' sales intern or canvasser....

Catalog Marketing of Lands' End Company

In five pages this essay discusses the catalog sales success of Lands' End in a consideration of strategies with other competitor ...

Crisis and Change at Toyota Motors

In 2013 Toyota Motors adopted a new organizational structure to enable changes in the firm to overcome the problems of the past. T...

Comparing Business Environments in lesser and Higher Developed Counties

The business conditions in lesser developing countries tend to reflect the level of development and the available resources. This...

Tax Rates and Investment Assessments

Business should consider a number of factors before making strategic and investment decisions. The first part of the paper consid...

Independent Consulting Firm Marketing Plan

In seven pages a marketing plan for an independent consulting firm is considered in a discussion that includes competition, indust...

Student Supplied Case Study on a Japanese Joint Venture and Labor Problems

which would result in very expensive litigation in both Japan and the United States. The situation will cause the company to lose ...

U.S. Foodservice Scandal

by the parent company, Ahold? Yes, sales targets were too high. Financials for U.S. Foodservice could not be found and historical...