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Essays 211 - 240

Ways to Launch an International Brand Name Hotel

This 3 page paper discusses three ways in which oen can start an international brand name hotel. The methods include direct mail, ...

Identifying Information for Marketing and Hotel in Aqtau City, Kazakhstan

lower income groups. Overall, the GDP per capita in the country was only $8,200 in 2005 and 19% lived below the poverty line (CIA,...

IT Use in Hotels; The Impact on Room Rates

al, 2000). The IT is being used with the aim of increasing productivity of the staff and enhance the revenues rather that to aid w...

Self Service Kiosks for Hotel Check-in and Check-out

A 5 page paper discussing the development and use of kiosks for use in hotel lobbies that customers can use to check in, select th...

Research into the Use of CRM in a Kazakhstan Hotel

customers where there is an external booking interface, in order to assess the perceptions of these different actors and evaluate ...

A New FDI Case Study

the US. However holiday patterns where changing, and while a decade ago the focus was on the US and Europe, this market was now ma...

The Role Of Database System In 5 Star Hotel In Kazakhstan; Research Proposal

The standard use of a database to manage bookings and customer accounts is assumed to be the very basic need of any database that ...

Communities/Societies in 4 Films

community in the mission is that the film portrays delays in the UN rescue mission stemming, at least partially, from faults in co...

Juran and Deming on Bergstrom Hotels Quality Management

that had been laid down quality theorists as the foundation for the TQM movement. To undertake this we will first briefly consider...

Effective Management of a Luxury Hotel

if guests receive excellent service during each interaction, the hotel is meeting its objective. Erto and Vanacore go on to comm...

Puerto Rico Hotel and Implementing Technology

to benefit from such advances. Tourism in Puerto Rico is no exception to that rule. In fact, tourists visiting Puerto Rico may act...

A Business Development Case Study

cars in year 4. This is a luxury market, and therefore less price sensitive, whilst it is good to keep car stocks to a minimum thi...

Hotel Revenue Management Systems Twenty Five Article Literature Review

article discusses the implementation of the Customer Satisfaction: The Sofitel Vision" program within Hotel Sofitel North America ...

Theorists and Theories of Management

achieving efficient operation. In his well known example of the operation of the pin factory, Smith (1776) describes the division...

Hotel Industry and IT

a joint venture called The Hotel Industry Switch Co (THISCO). THISCO linked airline computer reservation systems and a majority of...

Ritz Carlton Hotel Company and Quality

employee, from top management to housekeeping, in supporting customer satisfaction and quality service (pp. 16). Partlow also ex...

Strategic Case Study of Four Seasons Hotels

Issy was released exclusively through the New York Four Seasons Hotel (Ty.com, 2002). This was a very successful branding exercise...

Travel Industry and Customer Service

as Poly Tours" (Lunn Poly, 2000) was founded in 1888 with the aim of providing "holidays abroad at reasonable cost for the student...

Political Ideology and Management Style

pointed out in the article itself--to embrace typical customers service ideology, which is not to complain. The author asks if the...

Porter's Five Forces Model Analysis of the Lodging Industry

not be possible. Second, the supply is perishable in that there is no inventory to store; a room is rented or it isnt. Third, oper...

Hotels and Energy Management Systems

Before describing the benefits of EMS, its a good idea to first define what EMS is and what it does. In its...

Case Study of the Pricing Policy of Thistle Hotels

will be many different influences on the supply and demand relationship, such as substitutes and competing products. However, to b...

Macroeconomics and Hotels

expert noted (Ellin, 2002). Spas, with their selection of facials, massages, exercise equipment and in some cases, even nutritiona...

A Proposal for a Hotel Project

the YTL Corporation Berhad conglomerate. The parent company has a range of interests, from power generating companies and construc...

Los Angeles' Ambassador Hotel

no longer in use, but is the subject of controversy. There are those who want to use the site for some other purposes. After all...

HOTELS AND RECESSIONARY ECONOMY/DISCRIMINATION AND LOSS OF AIRLINE PASSENGERS

But a downturn in the economy can definitely hurt the hotel business. In a recession, people dont travel as often (in the...

Analysis of Expedia.com

of this online discount service. According to Expedias Erik Blachford, a discount pricing structure is achievable online because...

Marketing Strategies For The Great Western Hotel

once a month for the "The Toyota Extreme Superbull Bullriding Series", the level of attendance it at roughly two thirds of the ful...

Quality Products vs. Luxury Products

Bordeaux, 61 chateaux produce Grand Crus Classe wines, which command the highest prices of any wine in the world (History of Borde...

Relationship Between Customers and Hotels

the hotel in question. Relationship marketing involves building a definite give-and-take relationship between the customer and the...