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Essays 241 - 270

Pricing Strategy and Price Elasticity

Ps are superfluous. When the product is sound, however, price will be important as well. Goods and services can vary in their qu...

T. Rowe Price Associates and Emerging Investment Trends

increasing its value to institutional investors, "intent on managing $5 billion in assets in this area by 2000. The firm is trying...

Bayesian Design and Flanking in a Price War

In five pages this article is discussed in a consideration of the Quebec Grocery Market chain and an examination of the Bayesian D...

Price Setting and Pricing Strategy

In five pages this paper features a fictitious AIDS drug marketing company in a discussion of price setting and pricing strategy. ...

Share Values and Company Assessment

various assets and deduct the liabilities to give us a book value. In this paper we will consider the debentures as liabilities as...

Case Study of Ineos Cholr

of a division, on the top of the division is the percentage change in the quantity demanded, (the percentage change in the number ...

McDonald's and Its Marketing Tactics

chain Burger King would introduce the Big King (Branch & Gunn, 1997). The Big King was a hit and did much better than the Arch Del...

The Economics of Oil

looking at the macroeconomic impact of oil during the oil shock of the 1970s and the more resent oil crisis the highly complex inf...

Price Discrimination Strategies

as a proactive strategy to place competition to disadvantage of force them out of the market, or to compete in a aggressive manner...

Financial Theory and Corporate Policy

choice will be made between the alternatives (Elton et al, 2002). There may be situations where there is certainty of outcome. Thi...

New Coke: Marketing Flop

has its own very distinctive following; while it may be partially entrenched within cultural reasons, the primary one is the level...

Project Manager Responsibilities

the project (Alexandrou, 2007; projects etc, 2007). * Use various project management tools that will assure success and achievemen...

Alma Charcoal Burners Pricing

the costs per unit. The calculation needs to start by looking at the cost per unit, but for the post and packaging figures have be...

Planning the Marketing of a New Restaurant in Australia

in well with the current market trends. Opening a restaurant where the differentiation is gained not only with the menu itself, b...

Strategies for Pricing and Distribution in a New Mobile Mechanic Business

in order to gain the purchases from the former customers of the competition, with the aim of keeping them when prices are increase...

Assessing Potential Strategies for the Lovely Scent Perfume Company

contribution as a result of the increased costs there is still a worsening of the profit position, with this resulting in a projec...

Impact of Price on Demand in the Power Industry

The writer looks at the impact of the supply and demand relationship on price and the way that price will influence demand in the ...

Vanguard Pricing Decision

closest competitor. This indicates that there are some levels of differentiation which may be able to come on a premium due to the...

An Assessment and Marketing Proposal for New Student Loans

marketing is understood and the context of government backed financial products is considered to guide the way that the future mar...

Three Dimensional Television - Bringing the Technology to Market

the technology supporting televisions emerge, with plasma, LCD the LEDs or being developed. The problems faced by 3-D television m...

Dyson’s US Strategy

(Porter, 1985; 120). This means that the products different in some way, this may be real value through features and extras, perce...

Marketing of Microsoft

to reach acceptable terms with Digital Research, they chose to work with Microsoft. As Microsoft did not have an operating system ...

Kone Launch of the MonoSpace in Germany

marketing undertaken by the company as result in the greatest success within the Netherlands, it had the success of they may not w...

Deutsche Brauerei and Portfolio Optimisation

The paper presents answers to 2 case studies. The first case study concerns the design of a suitable remuneration package for a ma...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

The Influence of Culture in International Marketing

ideas such as communism as well as the religious background of the country. The culture will embody the aspects such as morals, et...

Investment Risk

the potential of the company. In addition to the financial performance measured by ratios such as profit margins, the investors wi...

Leadership And Organizational Success

more than one-fourth of companies have not engaged in succession planning (OHara, 2005). Furthermore, global experience must be co...

Marketing Case Study; Beauty Products (Singapore) Ltd and the S&S Skincare Range

but the skincare brands owned by the company are not demonstrating an increasing level of sales proportional to the market increas...