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Essays 31 - 60

Southwest Airlines in 2008

Airlines Co., 2008) Threats * Uncertainty in fuel prices * Intense competition and competitors concessions gained in bankruptcy * ...

Vanguard Pricing Decision

closest competitor. This indicates that there are some levels of differentiation which may be able to come on a premium due to the...

Influences on Price Determination for a New Product

The writer examines the different factors a firm will look at when deciding on a pricing strategy for a product that is new to the...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

Price and Distribution Stratagems of Rolex and Timex

special offers were prices are reduced, with the aim of increasing short term demand. This may be seen on the web site Timex.com, ...

Pricing Strategies in Durability of Competitive Advantage

The first part of the paper discusses the 4 potential strategies; marginal cost pricing, incremental pricing, break even pricing a...

MARKETING STRATEGIES, FOOD DISTRIBUTION AND EXPANSION

the fact that the competition has higher prices, while perhaps ignoring that the competition lowers prices for bulk shipping. This...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

The Drug Known as Aciphex

In ten pages this paper examines the drug manufactured by Eisai Pharmaceutical, Inc. along with the marketing strategies that affe...

BMW's X5 SUV Marketing

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...

Ecotourism Marketing Plan

of the particular area visited, ecotourism, in which the environment is conserved and the well-being of the locals protected and ...

Connectivity, External and Internal Drive Bays

front panel." Kozierok (2001) also explains that the term "external drive bay" is a "bit of a misnomer" in that the term ex...

Nail Clippers' Marketing

Delivery to wholesalers Determine marketing strategy <---- Contract advertising mediums <----...

Pricing Strategy for Alma Products Inc.

higher price. However, this may also be difficult, as higher priced products will take longer to establish market share, this is a...

Managing Risk with the ATOM Process

ability to accept non-cash payments for goods and services. Today, Bankcard Services is one of the 92 largest owners of merchant c...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Furniture Bank Case Study

activities. A major consideration for the acquisition of the trucks is to assess the value it will provide. The acquisition of t...

International Expansion

models may be divergent, but they have several characteristics in common. For example, each has a method of progression with the a...

An Intellectual and Industrial Property Protection Strategy

slogan and other unusual characteristics. For all they know, the slogan from the simple childrens rhyme ("Mary, Mary, quite contr...

Rainbow Plant Food New Marketing Plan II

marketing strategy. Not only will Rainbow Plant Food color the foliage but also at the same time it feeds the plant a healthy bal...

Federal Express and Human Resources

In four pages Federal Express's human resource management is examined in a consideration of how well it conforms to three strateg...

Study Questions on Philips Electronics

In five pages business strategy, value chain methodology, and core competence questions regarding Philips Electronics are examined...

WAL-MART AND QUESTIONS

This 4-page paper answers questions about Wal-Mart including business strategy and sustainability....

WalMart's Distribution Process

WalMart have a highly integrated logistics and distribution strategy. The writer looks at the way distribution takes place through...

A Product to Aid with the Cessation of Smoking for Greece and Namibia

looking at the distribution strategy and the financial projections. 2. Product Description The new product is a product combine...

FedEx Kinko's Distribution Channel Strategy

project, which provides free software downloadable from FedExs website. Rather than printing a file and then taking it either to ...

Quaker and the Snapple Fiasco

Street approved: Steven Galbraith, a food and beverage analyst at Sanford C. Bernstein & Co., commented at the time, "This merger...

Exporting Issues

In four pages this paper discusses initial business exporting issues such as adjustment of products, distribution, and new country...

Aspects of Business Marketing

In a paper consisting of ten pages business marketing is examined in terms of distribution, analyzing, and forecasting and conside...