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Essays 151 - 180

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Future Boeing Strategy

being made by the air carriers. The industry is one that is expanding and growing. In the US the industry was worth $108.5 billion...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Brand Strategies; Promoting Reebok in the International Market

the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Uniform and Adaptive Strategies in International Business; Which is Best?

a company has made the decision to globalise there are many consideration, the decisions not enough. George S Yip outlines a pract...

Harrison-Keyes E-books Case Study

very successful. A similar opportunity now exists for the publishing industry. There is a great future potential, in the Memo fr...

Developing a Marketing a Plan for a Fruit Juice Bar

growth, marketing is the key to business development. For small businesses1 the challenge may be greater due to limited resources ...

P and O Ferries Marketing Plan Development

of ?2,366.7 million (P&O, 2001). However, although the turnover fell only slightly there was a large drop in the profit, indicatin...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Global Marketing Strategy; With Specific Attention on the Automotive Industry

new buyers. It is also notable that the firms which have had the greatest drops are those with the weakest marketing, whol...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

Integrated Marketing Communication and Creating Brand Awareness

run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...

Global Acquisition Influences

this is the case, if there is a premium of 20% or 30% on the share value it becomes apparent how much higher the revenue streams w...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Share Prices and Book Values

patents, copyrights and human capital. The intangible assets are difficult to assess and are rarely included in any accounts, so a...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

The Strategy and Marketing of Tesco in Ireland

compete in a way that would attract customer and gain their loyalty as well as add value to the company. 2. The Strategy of Tesco...

Expanding Virgin Cola by Exporting to East Africa

The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Efficient Market Hypothesis and the Stock Market

for the efficiency is that the market brings together the buyers and sellers in a single arena where the market forces are left to...

International Expansion

consider various risks. Transaction exposure risk is described as the risk associated with the cost and revenue in terms of a chan...

Starbuck's; What Can They Learn From Other Companies?

egg shells along with cappuccino. The company faced problems as the core products remains and the identity of McDonalds was firmly...

Investment Questions

participants leads to a situation where, at any point in time, actual prices of individual securities already reflect the effects ...

Johnson & Johnson as an Investment Option

managing director of Ortho-Cilag Pharmaceutical Limited in the United Kingdom in 1986; in 2001 he unofficially took over daily ope...