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Essays 121 - 150

ENVIRONMENTAL OVERVIEW OF SOUTHWEST AIRLINES

things through the Southwest Way: A warrior spirit, a servants heart and a fun-LUVing attitude (LUV is the stock symbol under whic...

Successful and Unsuccessful Leadership Examples

are empowered to help the customers. The main aim is for the call center operatives so solve the customers problems. This aim is t...

The Marketing Mix of Southwest Airlines

seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...

Preparation for a Study on the Important of Marketing and the Marketing Mix Elements

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...

Strategic Analysis of Southwest Airlines

even if airlines are leased tends to be high (Belobaba et al, 2009). The high level of concentration and use of existing brands al...

The US Airline Industry - PEST and Porters Five Forces Analysis

in place for some time. 2. Introduction Southwest Airlines is the largest and arguably one of the most successful US domestic ai...

The Results of an Investigation into the Impact on Hedging on Airline Profit

reviewing some of the important issues in the literature which have guiding the way that the data was collected and analyzed. Foll...

Choosing a Well-Known Personality to Endorse an Airline

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

Developing a Marketing Communication Plan for a New Product

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

A Plan for Ultimate Software

The writer proposes a growth strategy for Ultimate Software based on an analysis provided by the student. The strategy includes p...

SOUTHWEST AIRLINES AND KOTTER'S LEADING CHANGE

nuts and drinks instead) and even a change in clothing. Rather than uniforms, SWA attendants and pilots dress casually, in polo sh...

10 Strategies for Adapting to Climate Change

ocean of carbon dioxide within the large credit remains. The equatorial waters are likely to be the most viable for iron fertilis...

Strategy In Business

This 12 page paper is written in three parts. The first part looks at what is meant by strategy and planning in a business context...

Planning Kerzner's Party

for individuals backgrounds, abilities or even commitment to the company. At present there has been one meeting of most of the gr...

The Economics of the Airline Industry

will be a disproportional increase in demand, increasing the overall revenues. In the last few decades there has been an increas...

Recruitment in the Airline Industry

need to have a great deal of specific knowledge (Bureau of Labor Statistics, 2007). Some pilots are recruited from the military fo...

Success Story of Southwest Airlines

In five pages this report examines Southwest Airlines' success in a consideration of shareholder investment returns, performance o...

Alaska Airlines and a Northern Future

In eight pages this essay considers Alaska Airlines' pilot preemployment criteria that is based less on college hours completed th...

Successful Leadership Criteria

In eight pages this paper considers former CIA director William Casey's unsuccessful leadership compared with Southwest Airlines' ...

Autocracy and Leadership Styles

In nine pages and 4 sections this literature review considers various management styles such as autocratic with the advantages of ...

How Pilots Learn to Fly

mental or neurological difficulties such as alcoholism, epilepsy, heart attack or chronic heart disease, diabetes or other debilit...

Small Domestic Airline Strategic Capability Development

and measurable results" (EHCS, 2002). Defining this further, there are three major phases when it comes to strategic management: d...

A United Airlines Analysis

is an intensely competitive industry, is ruled mainly by its suppliers and depending on the economy, by its buyers as well. In ad...

Comparative Analysis of United Airlines and Southwest Airlines

in the operating revenue per ASM of 7.6 percent (Phillips, 2003). the operating costs per available seat mile (CASM) also increase...

Entrepreneurial Success

genius; keeping them, however, is often a much more difficult equation. "We market ourselves based on the personality and spirit ...

Northwest Airlines Company Profile

directly a result of political and global changes in addition to the usual industry factors of competition, customer satisfaction,...

Importance of Management and Leadership in Contemporary Business

for those who do not will not stress them to subordinates and likely will not actively work for them themselves. Innovatio...

Airline Passenger's Bill of Rights

the lowest available airfare and instead fill the more expensive seats first, then the cheapest fares are released. This obviously...

EMPLOYEE AND HR ISSUES: CONTINENTAL AIRLINES

program. Continental does, however, face other issues when it comes to recruitment and retention. One is the continuation ...

Investment in Delta Airlines Assessment

difficulties, the 2001 figures were poor, the operating margin was -11.5% and the 2002 figure was a lower loss at -9.8% the twelve...