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Essays 181 - 210

The Use of Psychology in the Development and Use of Brands

positive impression of the product and help to stimulate demand. In order to assess this the first stage is to consider how and wh...

Sirtris and GSK

a biotechnology company, with the potential for a wide range of applications can be developed with in Sirtris as well as the abili...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

Sustainability Strategy at Wal-Mart

the companys own bottom line. For example, a short-term goal in logistics has been the target to obtain a 25% increase in fuel eff...

Marketing Plan for a New Product; Solar Powered Air Conditioning

due to environmental conditions, in other areas it may be desirable but not essential. Globally there has been seen an increase in...

Valuing an IPO for JetBlue

is that of the dividend discount model. The rationale behind this model is that the value of a share should be calculated by refe...

The Implementation Plan for Friar Tucker Galleria

projects to use to implement our growth strategy. This has been achieved with the establishment of a Project Selection Committee (...

Z-Wing Case Study

it should also be noted that there are nationalistic issues being brought to bear, as some politicians do not want to see the cont...

Postgirot Bank Case Study

bank has relationships with almost all Swedish and need to be companies either directly or through an ounce. With 425,000 companie...

Contract Case Study; Creating New Clauses

AG who will bear the cost of stationing their own project manager at the Span Systems offices. In terms of the contract the...

Populations Services International Marketing Case Study

motivations for purchasing products, are likely to be divergent from the male market. The strategy used was a reflection of the st...

Power Plants in Texas

alternative new technology plants cost 20% more to build that these models. With any form of energy production there are differi...

Alma Charcoal Burners Pricing

the costs per unit. The calculation needs to start by looking at the cost per unit, but for the post and packaging figures have be...

Alpha Case Study

it have been noted that the initial investment made in the development of the patient by Peter is taken as the payment by Alpha fo...

Investment Risks

but is already owned. The further $16 million investment for additional facilities will not be needed until year 3. To ensure that...

Amnesty International

views of the members and to balance and the 500 member council would meet every two years to discuss issues concerning the views, ...

Lincoln Expansion into India

this is suddenly introduced it can damage trust and cause long term harm from employees that are afraid. Therefore, the use of acq...

ITC eChopaul Case Study

market for attention as this made up as this made up two thirds of the agricultural exports. The objective may be seen as worki...

PEFA.COM Case Study

these. For the fishermen in the North, where most of the highest quality fish are located this exposure their catch to a much wide...

General Insurance Company Case Study

This 11 page paper looks at a case study supplied by the student, describing the current manual information systems that are in pl...

Starting and Managing a Business: A Bronx Day Care

to the inclusion of a six to one student to teacher ratio. Other considerations for a business owner in general is to examine insu...

Choosing a Trading Partner

different depreciation polices can distort financial results as can the adoption of IAS 39 if the company uses heading due to the ...

Creating a Survey Questionnaire

and audiences as to their legitimacy" (p. 179-180). Some of those characteristics are that qualitative research * "Takes place in...

Ameritrade Case Study

demand of a product in relationship to the level of change in price. The usual pattern will be that as the price of goods or servi...

Formation of a Marketing Strategy for a New Travel Product

The paper is the start of the formulation process to develop a marketing strategy for a new travel product. The product, aimed at...

Using T Scores

The paper is based in a case study provided by the student with a set of questions. The data used in the case study provides the ...

Examination of E-Devices

E-Devices is a new firm that provides for machine to machine (M2M) communication. The writer answers five questions based in the e...

Developing a Communication Plan for Jack B Nimble

plan. The initial target audience are the senior management of the company who will need to approve the plan and ensure that suf...

Non Discrimination under GATT

substitute product does not receive the same taxation treatment. This is important as it extends the potential for a like product,...

Zoopa and Fresh Choice Case Study

In ten pages this student submitted case study examines the Zoopa acquisition by Fresh Choice and the problems involved with other...