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Essays 61 - 90

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Nokia in China

market and market share is growing in a rapidly expanding market (Yin, 2006). For Nokia, or any of the companys existing or pote...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Should Citibank Launch a Credit Card?

foreign bank to have to find other ways of competing. In order to gain access to the local market Citibank utilized innovative app...

Stem Cell Research/Not an Ethical Issue

equivalent. Stem cells are extracted while the embryo is, as yet, an undifferentiated ball of microscopic cells referred to as a b...

Positioning

fewer resources the company has the greater the attractiveness of a niche market due to the way that the market operates and the a...

Medical Ethical Dilemma - Stem Cell Research

totipotent cells, which becomes the placenta and inside the blastocyst are numerous embryonic stem cells (Sumanas, Inc., 2007). It...

Sickle Cell Anemia

but can pass it on to their children (TeensHealth, 2007). The Mayo Clinic (2007) indicates that, "Approximately one in 12 black Am...

The Indian Consumer Automotive Market

connected, and with the population estimated to be 1,156,897,7661, growing at an estimated 1.407% per annum the country is the sec...

iPhone and Android Companies

The smart phone market is the primary one in which Apple and Google compete directly. Google gives its Android away while Apple ch...

How Samsung Compete in the UK Cellular Phone Market

many markets that the firm is competing within, and although in the UK is has managed to scrape a leadership passion, it is only i...

The Nokia XpressMusic; Competing with iPhone

Coates (1985) looked at the idea of an environmental scan more detail, and identified four goals; the first is the detection of m...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

Sainsbury; The Use of Information and Porters Five Forces Analysis

popular as it offered low prices for products of a good quality (Sainsbury, 2006). This initial success leads to more branches ope...

Societal Dependence and Cell Phone Technology

Its safe to say that cell phones are an ubiquitous part of society. While just a decade ago, that opera-goer probably would have b...

Brain Cancer and Cell Phone Usage Connection

of the Long Island women blame the electrical power lines strung high above their homes, there has been no proof of a link between...

Cellular Phone Industry Strategy of Vodafone

shows, there is little loyalty among cell phone users. New competitors enter the market continually, all with various programs of...

A 'Smart' Antenna for Cell Phones

encoded and are made up of "electromagnetic radiation propagated by the antenna" (Bonsor, 2003). Because most users hold their ce...

Financial Analysis of Home Depot

centres are 3 in number (Home Depot, 2002). The target market of the stores are the do it yourself market, as well as profession...

Ultra Wideband Devices, Email, and Cell Phones

business and for safety reasons but they are also a convenient way for families to easily communicate with each other while simply...

Driving While Talking on Cell Phones

have been paying attention to his driving rather than talking on his cell phone. The driver of the compact car was judged not at ...

Cell Phone and Wireless Handset Industry

In nine pages this paper discusses the ever growing US cellular phone industry with the focus being on wireless handset technology...

Marks and Spencer - Structure and Position

The firm can be considered within the environment a good model for this is Porters Five Forces (Porter, 2008). The first force we...