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Essays 91 - 120

Cell Phone and Wireless Handset Industry

In nine pages this paper discusses the ever growing US cellular phone industry with the focus being on wireless handset technology...

The iPhone 4 - An Overview

the average persons everyday life marks the dominant cultural feature of the 21st century thus far. More than anything else, the e...

Marketing the Harley Hydrogen Cycle

Currently there is no commercially-produced motorcycle operating on hydrogen fuel. After years of trial and error, however, there...

Avon; Marketing Plan for ANEW Daily Resurfacing Cleanser

decade ago, but have since developed it further. Users of the new ANEW Daily Resurfacing Cleanser state that is a very gentle abra...

Marketing Case Study - Amber Inns in 2005

large industry but it is one that is highly fragmented. The structure of an industry can have a major impact on the way that the f...

Marketing of the Maimonides Hospital

Coronary Intervention Excellence Award in 2008, 2009 and 2010. The second set of excellence is the Jaffe Stroke Centre (Maimondies...

Apple’s iPad

similar operating system to that found in the iPhone, with the device controlled by the a multi-touch LCD screen. The device has a...

Sam Adams Beer

The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Limit Pricing and Entry Deterrence

In three pages competitive prices and limit pricing are examined in a criticism of Sylos Labini and Bain who maintain companies sh...

Construction Industry Marketing

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

United States Supermarkets and Chinese Suppliers

Supply Chain in China On the surface, one might think that a major challenge is getting goods from China (and the rest...

Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

Market Segmentation's Influence

older teens are close to adulthood, and they can be expected to continue to buy many of the same brands that they bought as teens....

UK Marketing of Gap Inc.

that the marketing is such as core competency for the company it was only in 2002 when a major advertising agency was used for the...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

A Marketing Plan for Highland Spring

opportunities and threats. 2.1.1 Strengths The position of the company is a strength. The company is currently the second l...

Fashion Research Paper on Interchangeable Pockets or Hoods

market compared to the older teenage market (Simpson et al, 1998). This is a trend that does not appear to be decreasing (Euromoni...

Customer Relationship Management and its Relation to E-Commerce

to the way the medium reduces the barriers to trade. Companies in different areas and even different countries can compete, often ...

Nail Clippers' Marketing

Delivery to wholesalers Determine marketing strategy <---- Contract advertising mediums <----...

Market Analysis of BOH Tea Company

different countries, but is best known it its home country. This is the dominant brand in the Malaysian tea market but it has had ...

A Career In Marketing

Competition levels are very high, and with many new graduates and the need to cut costs many firms have reduced on their graduate ...

Improving Diversity Recruiting

or social reason to pursue diversity. A tool supply company will pursue greater diversity solely because it is good business sens...

Wal-Mart's Changing Supply Chain

Johnson, ... Kraft Foods, Nestle Purina PetCare, ... and Unilever" (Hickey, 2004; p. 16). Where it is necessary, Wal-Mart a...

Embryonic Stem Cell Research/The Debate

the most promising areas of scientific investigation that is currently being conducted, as the benefits from this line of research...

The Strengths and Future of Betfair

technological development and procurement (Porter, 1985). These support activities may relate to more than only one section of the...

Albertson's: Expansion Globally

ability to grow with an expanded international expertise. It will also want to explore internal cultural change and diversity issu...

Debt ratios at Lockheed Martin

Ratio 10.67155 3.728796 6.942757 Therefore, the debt to equity ratio is 10.67:1, the short term, debt to equity ratio is 3.73:1 a...

Stem Cell Research/A Position Paper

lead to successful treatment for Alzheimers disease, as well as the possibility of being able to grow lungs for transplantation pu...

Dimensions A Hospital May Use To Position Itself

positioning may be attractive in markets where there are relativity low levels of competition or only a few suppliers. As market...