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Essays 61 - 90

The Merger Between Boots Co. and Alliance UniChem

The merger between Boots Co. and Alliance UniChem which formed Alliance Boots has been generally seen as a successful merger. This...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Qantas Early Development

Arthur Baird joined the pair - McMaster as a source of funding and a link to wealthy potential investors, Baird as aircraft mechan...

The Merger of Lloyds TSB with the Royal Bank of Scotland

decision left the bank very vulnerable. The bank was near collapse following the events of the recent credit crunch, wit...

Airline Case Study; Correlation between Age and Maintenance Costs

maintenance costs does not mean it is always true, and as such it needs to be assessed whether or not it is true in this case. Not...

The Potential Merger between Microsoft and Yahoo; the Advantages, Disadvantages, Motivation and Potential Impact on Competition

is the case then a major disadvantage of the merger will be a reduction in choice of services for the consumers. This means that a...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Strategy for Emirates Airline

as a top airline due to its geography and technology with the only factors hampering its further growth and global impact being ca...

Mergers; Electrolux with Lehel and the Creation of BAE Systems

are as good could be imported into the rest of Europe. The immediate issue in the late 1980s early 1990s was not an immediate dang...

The Merger between Thomas Cook and MyTravel

well as the acquisition of Safeway by Morrison to create a national supermarket chain. In recent months a merger that has ...

The Merger of Trebor Allan and Cadbury Neilson A Canadian Case Study

not cost sensitive, and there as a great deal of loyalty to existing bars. The brand was seen as a more indulgent brand and as suc...

Mergers; Texaco and Chevron

that competitive advantage to the newly formed merger or parent company. It is true that in the competitive market the newer compa...

Airline Industry After Terrorist Attacks of 2001

spirit, that the company regrouped, restructured and in many instances showing a profit despite the ongoing hostilities with bin L...

General Motors and Rose Perot Case Study

he or she sees fit. The merger was not a good idea to begin with. Because of the head to head conflicts between Ross Perot and ...

Fictitious Merger of 2 Hospitals

In five pages this fictitious hospital merger scenario includes actual merger information in a consideration of background, plan, ...

Southeast Asia Airlines

is an important topic when reviewing any region. Airlines are again, an important part of the transportation sector and something ...

Merger Between McDonnell Douglas and Boeing

In a paper consisting of twenty four pages this 1997 merger is considered in terms of events that culminated in this merger, CEO o...

Globalization, Banking, and Mergers

of Chase Manhattan Corporation and Chemical Banking Corporation in 1996 has become the benchmark for corporate financial mergers. ...

Competitive Advantage Case Study of SWA

be able to contact the company easily, to be given correct information and support and paid commission. * Other airport users will...

Financial Analysis of Southwest Airlines

In five pages this paper presents a corporate history and financial analysis of Southwest Airlines that includes market ratios. S...

Notes on Marketing and Strategy

In eight pages this paper examines acquisition advantages over startup, Porter's Competitive Strategy, and the marketing effects o...

Comparative Analysis of ValuJet and SWA

factors for the inherent successes and/or intrinsic failures of each airline shall be examined. Clearly, neither ValuJets short...

Success Components of Southwest Airlines

In twelve pages this case study examines the components of success employed by Southwest Airlines in a consideration of its mark...

Marketing Strategy of SWA

In ten pages this paper examines the effective marketing strategy of Southwest Airlines which helps it maintain its competitive ...

Pilot Selection at Southwest Airlines

In fifteen pages this paper examines how Southwest Airlines undertakes pilot selection in a consideration of its company culture a...

Chief Executive Officer's Role

In eleven pages this paper examines the CEO's company role in an overview that includes discussion of late Coca Cola CEO Roberto G...

Management Practices in Nursing Homes

In twenty pages this research paper discusses management practices as they pertain to nursing homes in a consideration of ideologi...

An Examination of Business Ethics

In six pages this research ethics discusses 'good guys' Weyerhauser, Southwest Airlines, and Mary Kay Cosmetics and 'scoundrels' C...

Ethics in Business

In seven pages the importance of ethics in business are considered and ways in which it does not have to be compromised in the nam...

HR and the Influence of Management

In seven pages this research paper discusses how human resource policies are influenced by management in a consideration of entrep...