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YOU WERE LOOKING FOR :The Marketing of the Melbourne International Film Festival

Essays 121 - 150

Marketing Issues for Banks

way it can help an organization define its marketing capabilities and understand the environment within which it is operating (Min...

Film Review/Toy Story 3

as "jolly, slapstick comedy," but also criticizes it for lacking the "almost eerie humanity that infused" the earlier movies, writ...

Cultural Impacts of the 1967 Film Bonnie and Clyde

lessons of life the Great Depression had imposed upon my Father, but this was a new twist to a very tired story. The impact of the...

The Right Stuff & Technology

conquer it. The focus of the film changes when it shifts to dramatizing the successful launch of the Soviet Unions Sputnik and i...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Analysis of Raqing Bull

earning him an Academy Award (Raging Bull, 19950. De Niro made Jakes decline more believable by gaining 60 pounds over the course ...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Accuracy in the Film "Frida"

draw and paint, which is a "direct expression" of "her interior life" (Young 29). When she is finally able to walk again, she visi...

Kubrick/The Shining

one in which Danny Torrance, the seven-year-son of Wendy and Jack, has a vision of blood engulfing a hotel hallway in torrential w...

Film Genre/Its Evolution

silent era, as it became clear to filmmakers that certain types of stories were particularly popular and profitable (Gazetas, 2008...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Creativity in Staging and Managing a Food and Wine Festival

relationship can then be leveraged in the design and management of subsequent events. The Edinburgh Festival is one example, there...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Birth of a Nation/Cinematic History

history of the Civil War and the Reconstruction. In essence, Griffith is recounting the tales told to him by his father, who was a...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Frida/Accuracy of Recent Film

Frida, as a young teen, sneaking into an auditorium to watch Diego painting a mural. Diegos wife Lupe appears and confronts Diego ...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Much Ado About Nothing, Twelfth Night/On Film

a take on the play that is patterned after the screwball comedies of the 1930s, as "Beatrice and Benedick are surely the prototype...