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Essays 61 - 90

THE MARKETING OF A NETBOOK

The current advertising focus for this product is television, as manufacturers scramble over each other to promote the netbook and...

SOCIAL INFLUENCE THEORIES AND AUDIENCE PERSUASION

The idea behind social influence is that the opinions and enthusiasm of others can encourage, persuade and sometimes force an indi...

MASS COMMUNICATION ESSAY QUESTIONS

much more fragmented, leading, in part, to a sadly polarized nation. What are the administrative and critical traditions ...

The role of Mass Media

The media thrives on ratings, which is why there are so many scandals and issues involving controversial topics. People want to se...

Dyson’s US Strategy

(Porter, 1985; 120). This means that the products different in some way, this may be real value through features and extras, perce...

Fair Trade Goods and Consumer Purchases Patterns

to be the contradictory to the concept of retail therapy and needless spending, but may also be seen as a balance, allowing the pu...

Roberts' The Invisible Heart

is the title of Russell D. Roberts (2002) book and is subtitled an economic romance, and so it actually is a rather humorous title...

Marketing Approaches and the Utilization of the Mass Media

is approached may be undertaken with a marketing originated approached; this has the potential to add value in the way that the pr...

Mass Extinction: Comparison of Flora and Fauna

may be severely affected by this extinction period as early as 2100. PBS reports that, while scientists like David Jablonski belie...

Strategies for The Zune

had a dominant market share. The unit had been developed in order to be attractive ad compete head to head with the iPOd. Microsof...

Apple’s iPad

similar operating system to that found in the iPhone, with the device controlled by the a multi-touch LCD screen. The device has a...

The 2008 Election and the Mass Media

often said, no longer reports public opinion, it drives it. This paper considers the way in which mass media sets the agenda for d...

Social theory and Mass Media

media was in response to meeting the needs of the individual, creating a mode by which information could be conveyed to address pe...

Hunting Humans

they must be understood in the context of society as a whole. Because it is their relationship to society-or their inability to fi...

Considerations in Journalism

the situation analyzed from a three pronged perspective, a perspective that Kidder prefers to call the "trilemma", a perspective t...

Argumentative Essay Opposing the Iraq War

trillion.6 The severe economic effects of this war in terms of costs that include war zone operations, troop deployment, equipmen...

Gender Issues and Media Interrogation

open for great debate. It seems that often thousands of years, gender is still an allusive reality for most of us. Today, we live ...

Germany of the Late Nineteenth Century

In eight pages the political mass market that emerged in the Germany of the late 19th century is among the topics discussed in thi...

Ethical Perspectives on Factory Farm Raising of Animals for Human Consumption

with the profits generated from their production of greater importance than the care and welfare of the animals (505). During the...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Why Mass Media is "not just any business"

a whole in different ways. It is the mass media which many organizations will use in order to market there good and try to influen...

A Memo to Constantine the Great: Recommendations for Christian Church Architecture

primarily made up of those who have not accepted Christ as their Savior. It is important, therefore, that we take careful, calcul...

Roman Catholic Beliefs About Lord's Supper

it to them, saying, "Drink from it, all of you. This is my blood of the covenant, which is poured out for many for the forgiveness...

The Politics and Social Views Concerning Nanotechnology and Nanomaterials

Nanotechnology is a relativity recent science. The writer looks at the way it has been received by discussing the political rheto...

Witness to Jonestown, An Analysis

Witness to Jonestown, provides a film that commemorates the thirtieth anniversary of an event that is indelibly etched in the memo...

Broadcasts and Revenue

This essay explores the issues of profit related to mass media. Like any industry, these corporations must earn a profit to stay i...

Mass Media's Influence

This essay uses the Civil Rights movement and the invasion of Iraq as examples of how the influence of the mass media has had a se...

Development by Eras

Child development theories did not really come to fore until the late 19th and early 20th centuries. In fact, the word ‘childhood’...

Communnication, Technology, and Social Changes

and the society. The Planned Parenthood Federation could produce a short documentary that reports the services they provide that a...

The Role of Marketing and Mass Media on Gender Perceptions

theory was developed in an attempt to break through established conventions and depict society, as it actually is, not as the gend...