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Essays 211 - 240

China and Credit Card Marketing

situation in China as well as the life cycle of the credit card as a product or service. China has been accepted into the World ...

Direct Mail Order Industry in South Africa

rights," said James Rosenfeld of the Direct Marketing Association (Rosenfield, 1999, p. 26). Rosenfeld indicated that things are g...

Place of UK Loyalty Cards

grocery chains in the US avoid the use of such loyalty programs. In the United Kingdom, most of the leading grocery chains have a...

Australia's Reality Television

"Big Brother" of 12 percent, the show will be back in the lineup for the fall, along with a raft of other reality shows -- a fact ...

Rechargable Value Card Marketing Plan

who have credit cards may feel a little frightened about letting that information out on a website (even if the web site is secure...

Adolf Hitler's Philosophies

most fledgling state prior to stamping them from reality. Many theories have been presented to explain Hitlers actions but ...

GE's eBusiness and Information Systems

to choose a destination, "put a plan in place, and move from where we are to where we need to go. From an IT and an implementation...

The Real Costs of Consumer Credit

how so many consumers have come to think of shopping and accumulating things as something of a hobby, even a passion. People ident...

Tutorial on Religious Tolerance and the Film The Passion of the Christ

hype people would not have continued lining up to see the movie. This is not a fun film, it graphically and brutally shows the las...

Management Information Systems and the Credit Card Industry

style of credit cards, all the way to redeeming award points summary online, a service offered by Citibank both in Malaysia and in...

Boots' Loyalty Care Effectiveness Assessment

to gain greater knowledge of the individual customer in order to offer more meaningful products and services. Though the organiza...

Kempo Style of Martial Arts

technique, its origins and finally, its application. Kempo was not originally called, Kempo, but rather Shorinji Toraken Ry...

Wendy's SWOT Analysis

todays business world, an understanding Wendys founder, Dave Thomas, used as the basis of his entire operation. No longer is it a...

Eastman Kodak's Problems

a competitive advantage. Porter defined two types of competitive advantage. These are cost advantage and differentiation. These ar...

Creating Customer Loyalty at Boots

to increase spending. For example, most, including the Tesco and the Sainsbury and Visa Nectar card scheme give the equal of a 1% ...

Microsoft's Software Dominance Threatened

offers. In addition, whether or not the company has achieved an unfair share...

Credit Card Fraud

nearly $70,000 using stolen credit card information (Brunker, 2004). Clearly, this is not a small-stakes game, but a potentially ...

College Education Financing

offered similar courses of study. Though the financial aid packages offered by these schools were less in overall funding, the en...

Preferential Media Usage Among College Students

female college students also responded that the online experience is a more comfortable way to interact with others. In fact, the...

Fashion and the Long Term Prospects of Relationship Marketing

marketing helps the company maximise the marketing budget by developing loyalty within the customer base and increasing the sales ...

A Profile of Boots

and two speakers. Fifty years later, however, ...my own household has three cars, five telephones (not including three cell phon...

Dead Composers and Their Lasting Appeal

describes the state of music performance prior to the 18th century, noting that music was much more personal at that time and was ...

AFLAC and GEICO Advertising

companies (SuperBrands, n.d.). One of their earlier amusing spots had a dog laughing at its own about the cost of his insurance (S...

Capital One Credit Card Company

fees, payment history, parties to transactions, and credit card usage (Capital One, Privacy, 2002). * Credit bureaus to determine ...

U.S. Immigration and the Green Card

exploitation. This stipulation has been the cause of much imbalance and disorder over the past few decades, and is a stipulation ...

Profit and Not for Profit Organization Balanced Score Cards

In a report consisting of ten pages the balanced scorecard tool of management is examined within the contexts of both profit and n...

Card Sharks by Caravaggio

In seven pages this research paper analyzes this painting as representative of the artist's work and also includes the controversi...

Balance Score-card Use in SMEs

for the customers that the new products need to be developed (Gumbus and Lussier, 2006). Other metrics were used, such as quality....

Duke Children’s Hospital; Introducing the Balanced Score-Card

of dissatisfied customers (patients and their parents) ad they were making losses which were increasing. The drive for change ofte...

An Argument for a National Identification Card

what those horrors represented. This complacency is perhaps one of our greatest weaknesses. We must remind ourselves and those t...