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Essays 331 - 360

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Three Stages in the Development of a Distance Learning Program

Cronin, 2005). The university offers lessons that are delivered in a range of mediums, including the use of video presentations, p...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Calculating Net Present Value and Assessing a Merger

The paper is presented in two sections. The first section looks at the concept of net present value, considering how and why it is...

The Leadership Problems of BP in the Context of the Deepwater Horizon Disaster

well, which was located 41 miles from the Louisiana coast (Hoffman and Jennings, 2010). The disaster struck on 20 April 2010 durin...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

The Untitled Mobile by American Sculptor Alexander Calder

painting, his drawings were better than his paintings. He then began to move away from lines drawn on paper to lines drawn in spa...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

UMTS Political Pitfalls of Universal Mobile Telecommunications System or UMTS

First, the important technology to change the modern way of life, and render this a wireless world, began at the turn of the centu...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Convergence Culture; the Case of the Game Call of Duty 4

games. Against this background it may be argued that Call of Duty 4 could have been perceived as reaching the end of...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

Information System Case Studies

a greater advantage than ever before when it comes to project management and related processes. This is because these tools have t...

21st Century Computing

are able to handle tasks that previously seemed to be manageable only by human intelligence. This is due in large part to dramatic...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

Strategic Initiatives in Digital Media: Apple Computers, Inc.

that can do no wrong. Once a distant second in the home computer market that was facing irrelevancy as big-box companies like Dell...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

MARKETING - A DEFINITION AND EXAMPLES

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

Hypothetical Vodafone Acquisition by Virgin Mobile Telecom

All other facets of operation are similar to other cellular services providers; the primary difference with Virgins approach is th...

External Analysis of T Mobile International

of German Mannesmann made it Europes largest service provider; it now has more than 100 million customers in 28 countries (Vodafon...

Mobile Telephone Company and a Decision Support System

an industry (in this case, mobile telephone). Decision Support Systems Decision Support Systems, abbreviated DSS, refer to inter...

M Commerce Industry

In twenty pages mobile commerce is defined in a consideration of industry issues, problems, successes, and security matters among ...

Virgin Mobile SWOT Analysis

string marketing message that supports a single brand image. The image is of value, giving the customers good value for money. Thi...

United Kingdom Sales of the X600 Mobile Telephone by Samsung

(Samsung, 2004). The telephone also has a number of features as well as the camera which is one of the fashionable items of ...