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Essays 241 - 270

'Marketing Myopia and 'Increasing Customer Retention Potential' Reviewed

bankers, but its applicability to all industries is obvious. The cost of attracting a new customer always is higher than the cost...

Balancing the Risks of Using Malathion to Reduce the Occurrence of West Nile Virus

When making decisions regarding risk reduction, potential risks will need to be assessed from all potential actions. The writer us...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

NBN and its’ Influence on Australia

Network is a white elephant waiting to happen" (quoted Tucker, 2010). Therefore, there are some significantly differing views on t...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

DayOne Case Study

venture capitalist as well as angels and other sources of finance ((Mainprize et al). The VIQ software and model helps the manager...

Management Support Systems and Outsourcing

he type of IT functions or service increase in their complexity and potential sensitivity of the content increases the implication...

Risks and Opportunities in Public Health Provision

will have suitable clothing compared to areas that are not acclimatised that the lower temperatures (Sanders, 2010). Where severe ...

Proposed Future Strategies for Starbucks

economic influences impact on the business the firm is set by looking at the historical performance of a company during times of e...

The Potential Acquisition of Nicholson

the broad appeal also helps to create stability. The last requirement for whether or not an acquisition should go ahead is with th...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

CASE STUDY FOR SOUTH DELAWARE

This 6-page paper analyzes a case study about a potential distributor ship of Coors Beer in South Delaware....

Overview of Remote Sensing

long time. In the 1800s, "cameras were positioned above the Earths surface in balloons or kites to take oblique aerial photograph...

Case Study on Shell Oil Company's Sustainable Development

others) through an annual document known as the Shell Report. By 2001, the data in the Shell Report had three levels of...

Case Study of Hyatt Petroleum

In six pages this student submitted case study on Hyatt Petroleum examines company problems and potential solutions are proposed....

Reviewing Depression Causes

story of depression either. The entire subject of depression is one that is widely misunderstood by the public. Depression is of...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Turkey and Potential Membership into the European Union

In five pages this paper examines the obstacles of Cyprus, humanitarian and political issues that stand in the way of Turkey's pot...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Journalistic Bias, Disasters, Relief and the Media

role for journalists. Agencies such as the Red Cross and World Vision depend heavily of the power of visual imagery coupled with ...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Eli Lilly in Europe

for the distribution of the products, with the ability to raise the prices. It may be argued that the main market was the US and r...