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Essays 241 - 270

An Examination of the Credit Card Industry in the United States

become reality, however, this was not like the development of many other products, this was a social and environmental with the de...

Psychological Advertising: Offensive Content and the Impact on Self-Esteem

self to ideal image in ads F. Offensive stereotyped images of gender in foreign publications G. Differences in male and female re...

Research Addendum for KFpsy010.doc

psychological effect upon the women (Hogg & Fragou, 2003). However, women engage in social comparison for a variety of different r...

Updated Gannt Chart Stop Smoking

The positive health benefits of quitting begin within minutes of the last smoke. The positive health outcome continue each year, s...

Do Women Earn Less Than Men

Women do earn less than men. This is true when calculating the overall incomes of all men and women in the country. It is also tru...

Reviewing Advertising Since 1950 in the United States

In five pages this paper discusses advertising in America and how it reflects and represents women, the family, society, and the t...

Opportunities and Threats of Coca Cola

have seen advertising become so important within industry that many of the larger corporations now have advertising firms actually...

Alice Walker's The Color Purple and Women's Roles

is the world of the domestic. That is domestic in the terms of one who serves, as well as domestic in the terms of limited to hou...

Twentieth Century Women's Changing Roles

This paper considers 20th century women's changing social roles with employment and family position among the topics discussed in ...

Militarization and How it Affects Women's Lives

minimum wages, and other stipends that directly affect women need to be considered. It is true that in some cases when the milita...

Tutorial Marketing Plan on Snowboard Shop

were snowboarders (Maguire, 1999). Since 1992, snowboard sales have increased by as much as 30 percent (Berner, 1997). Industry s...

Advertising and Male and Female Images

popular culture today. It is though advertisements, movies, radio broadcasts, even bill boards that we have filled the cultural v...

Consumer Decision Making and Advertising's Influence

an empty cereal box, the broken dishwasher, the expiring car lease, a bad hair day . . ." (Ephron, 1998, p. 14). In short, it isnt...

Home Depot's 5 Year Marketing Plan

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

Young Women and Advertising

titled "The body impolitic: fashion and its critics sell the same stereotypes" and is written by John Leland (1996). In this artic...

Young Women and the Negative Effects of Advertising

and its critics sell the same stereotypes" and is written by John Leland (1996). It comes to us from the June 17, 1996 edition of ...

Women's Roles in Homer's 'The Odyssey'

the strongest women in the piece are the goddess Pallas Athena and Penelope, Odysseuss wife. In addition, although her part was sm...

Islamic Women's Lives

Women had been treated as possessions of their husbands; Islamic law made the education of girls a sacred duty and gave women the ...

Comparison of Wide Sargasso Sea by Jean Rhys and Pygmalion by George Bernard Shaw

the womens circumstances and the move to change those circumstances. Rochesters dismissal of Antoinette, her family and her commun...

Public Health Advertising v. Direct to Consumer Advertising

2004). As this indicates, disease education in the EU is allowed, but American-style DTC advertising is prohibited. Consequently...

The Twenty-First Century and Advertising

not known, but because things are not completely dismal, and there is a still a market for Gaps products, the turnaround could hop...

The Dark Side of Advertising in America

Since billions of dollars are at stake, you can bet that they are going to get it right. Kilbourne states that the average Americ...

Advertising and the Internet

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...

Children Promotion of Advertising Ethics

ads responsibly, and that the parents are certainly welcome to say "no" when kids badger them for something. But then again, these...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

The Mass Media and the African American CultureAfrican American Culture in the Media: Ebonics and Advertising

People identify, after all, with people that are similar to them. Ebonics has the potential, therefore, to serve as a common link...

McDonald's and Current Marketing

visual media such as those forms listed above plus newspapers, magazines and MTV. The repetition reinforces the primary message, ...

Business Failure Prediction

protectionism is less favored than a generation ago; sentiment is that the market is an efficient judge of the management efforts ...

Marketing Case Study of Best Buy Internet Advertising

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

Books on Advertising and Marketing

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...