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In five pages an article that was featured in USA Today is evaluated in terms of its intended audience with a consideration of eth...

flights may have local regulations to deal with, for example, at Stansted any flights that take off after eleven oclock at night w...

In ten pages each of these airlines are examined in an overview that comparies their approaches to marketing and their strategic s...

American flight across the U.S., enabling clerks to tell instantly which seats are free. AA called its new system the Semi-Automa...

activity of marketing (Kotler, 2003). Both companies have string marketing as a support activity. The next stage of the value ch...

Further, the marketing mix approach is far less effective in the electronic environment than it is in the local supermarket or Sup...

The strategic plan feeds directly from the motto. The first step is to identify the needs of the customers. Initial input from pha...

staff member who hears or sees information that they believe will make the guest more comfortable (Berinato, 2002). The Ritz-Car...

be in contact with customers by telephone, Internet, email and "snail mail," with the most common forms of initial contact being b...

First, customers want quality and theyll pay what they think is fair value to obtain it. This is a basic premise of any type of ma...

information for the purpose of making a purchase. The best and most successful Internet businesses offer only high-quality produc...

The main points of the book are the principles for successful decision making, delegation and negotiation, and building of morale....

In six pages business services are examined in terms of improving customer satisfaction with more emphasis on the customer and les...

In thirty pages Ameritech following its SBC Communications' acquisition is examined in terms of its present state of competition a...

to paying customers. If paying customers are put off by an employees attitude (due to his/her frustration), its a sure bet the cus...

introduction to Presence: Exploring Profound Change in People, Organizations, and Society, Senge, Scharmer, Jaworski and Flowers (...

A 5 page paper discussing the development and use of kiosks for use in hotel lobbies that customers can use to check in, select th...

computer users - and therefore buyers - insist that they will not purchase another Dell computer unless and until Dell provides so...

and start reading it straightaway, in the case of a CD they can listen to it immediately in a car. Ordering any product online mea...

The writer provides answers to different questions regarding operations management, pricing and Logistics. The importance of densi...

the important elements of the service to be provided (with results for the customer) (Peros, 2006). Another is perception. This is...

Model Zeithaml (et al, 2006) has presented a comprehensive model that looks at how leadership and culture will impact on the serv...

which to operate. Currently, the company has no way to define a profitable client or even the type of client it can best serve. ...

takes place and services are provided in human and physical context. Sending out the message in this way helps to reinforce the ex...

similar, where the idea of the selling the product was to satisfy the customer with the product in terms of quality and availabili...

given meal, with breakfast being the absolute worst time for dealing with this person. The more the food server hustles to meet t...

stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...

In this paper, the writer organizes and sets up a fictional Internet dating company, Cloud Nine, which provides unlimited matchmak...

In ten pages this paper examines how internal customer service was increased through shared business services applications at Alli...

its base of subscribers for its services. Overall, as the Internet becomes the means of shopping for many consumers, Intern...